Calzaghe-Jones PPV numbers another big disappointment for HBO
If you had any doubt that the current economy is going to seriously hamper pay-per-view buyrates for boxing, stop doubting.
When October's Kelly Pavlik-Bernard Hopkins fight drew around 190,000 buys, that was a big, big disappointment for HBO, Golden Boy Promotions and Top Rank Promotions. They were expecting around 300,000 buys.
A lot of folks blamed various factors. The economy was one, but I think people were hoping to excuse it further by noting that Pavlik was not yet a truly established star, Hopkins has never been a big draw or a well-liked fighter, and to many, matching up a 43-year old with a 26-year old just didn't seem compelling.
Steve Kim of MaxBoxing.com is reporting that the buys are in for Calzaghe-Jones, and this one is probably an even bigger disappointment.
They were projecting 500,000 buys, for some wild reason. Even a "24/7" series couldn't save this dog.
225,000. Less than half of what they hoped for.
Let's play the blame game.
The economy does factor in, and they can't do anything about that. Or could they? Could they have not offered what really WAS a non-compelling fight for $50? I ordered the fight because I found someone (a big Roy Jones fan) willing to split the cost. Both of us were OK with paying 25 bucks; but 50? Neither of us were going to do that. And I've paid for a lot of stuff I wasn't exactly jonesing to see (Diaz-Pacquiao comes to mind quickly).
Let's also not forget to give Calzaghe and Jones a big round of applause for that laughable undercard they presented the paying audience. Dan Rafael of ESPN.com noted the other day that the commission reported about 9,200 in legitimate, paid attendance at Madison Square Garden, which should also be considered pretty embarrassing. So the idea of putting New York fighters Judah, Salita and Figueroa on in uninteresting bouts didn't pay off live, either.
They overpriced a card -- live and on TV -- that wasn't good enough. I also mean no disrespect to Roy Jones, but I think another important factor to consider is the fact that boxing fans were largely not stupid enough to think that a 39-year old, clearly washed-up Roy Jones was going to be competitive against one of the best fighters on the planet.
HBO and promoters Calzaghe and Jones deserved this, period. They banked on Jones; mistake. They banked on Calzaghe; sadly, as good as Joe is, that's a mistake in the States, because his style just isn't appealing for a whole lot of people.
They banked on what anyone being honest with themselves could see was a mismatch. Mistake. They banked on boxing fans wanting to spend their hard-earned cash on a fight that really wouldn't have been all that interesting in the last five years. Big, big mistake.
But hey, if you didn't see it last week -- and it doesn't appear as though a lot of people did -- HBO will replay the totally one-sided main event tonight, coupled with Taylor-Lacy. Tune in, imagine you'd just watched about two hours of crap undercard fights, and then feel the pain I'd imagine many felt after realizing what they'd done with their money.
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Comments
crap card = crap $
This was a very bad card and Calzaghe’s hasn’t proven to be a huge draw in the U.S. regardless of who he’s fighting.
I don’t really understand the rationale for having such a high expectation when the card is so bad. It makes me question whether HBO intended to put that card on, or were there more fight cancellations and back-outs than usual?
While I hate to see the cable tv cancellations of shows, spanish-language and WNF, I just couldn’t justify throwing down the cash for what I saw as a weak main-event and a horrible undercard. And, the feed was available online, intermittently.
HBO needs to stack up the fights better on these PPV cards. How? Andre Berto and Steve Forbes should’ve fought on this card, as should’ve somebody from the cream of the light middle division.
HBO cannot be surprised by these figures. Anybody know the prelims for the DLH-PacMan? They’ll get numbers on that card because of the main-event, but if the under-card is a bunch of perceived wash-ups and club fighters as opposed to prospects, the event may be another failure figure wise.
by lcollins1 on Nov 15, 2008 3:31 PM EST reply actions 0 recs
Pac-DLH undercard
It already has Juan Manuel Lopez-Sergio Medina confirmed, so it’s already better.
To be fair (kind of), they DID try to get Salita against Andreas Kotelnik, a titleholder at 140. Still, no one in the U.S. knows who the hell Kotelnik is, so I doubt that would have mattered.
"Yesterday I was lying, today I am telling the truth." -- Bob Arum
by SC on Nov 15, 2008 3:41 PM EST up reply actions 0 recs
Hell, even if you ask 100 hardcore fight fans who order PPVS all the time and go looking for foreign streams, I doubt you will find more than 3 people who knows who Kotelnik is.
by Zocalo on Nov 15, 2008 7:29 PM EST up reply actions 0 recs
Nice summary
Here’s where I find the “economy” excuse to be a bad one, and one that promoters every where will use.
It’s historically proven that even doing harsh economic times, people will pay for entertainment. They’d rather take a short trip to the movies as a slightly cheap form of entertainment, but they might not go to a show, or take a vacation. Now, you’d think that if you could sit on your butt and order from your house, you wouldn’t have to waste any gas, and really, you have to take all of those things into account. But here’s where promoters everywhere (UFC, WWE, and boxing) will have to be smart. When you have to think more about money, you’re going to do less spending without thinking. Like you said, we saw what they were selling us and knew it wasn’t going to be something that was a serious must buy show. And they were selling it to us for $50.
Also, are people going to say the same thing about the economy when De La Hoya vs. Pacquiao does in the neighborhood of $1.2 – 1.5? No. But that is a serious no doubt about it buy show for a large amount of people. You have De La Hoya fans who will buy whatever he’s selling and this large Filipino demographic who are going to eat this up like candy. That’s what promoting is all about. There’s a need and you fill it. Reach the largest possible demographic.
You’re right on the money SC. it’s not necessarily the harsh economic climate as much as it’s about giving people what they will pay for. Or like Vince McMahon used to say, “I tell them what they want,” or something of that nature. When you fail to create new superstars like boxing (and WWE) has done, it’s not hard to see why the UFC continues to draw like they do. They’re making mistakes too, and they’re going to have to make some tough decisions because many of their superstars are in their mid 30s to 40s, but that’s why they immediately go with Brock Lesnar vs. Randy Couture. Don’t waste time when you can make a money fight immediately.
by roheblius on Nov 15, 2008 6:28 PM EST reply actions 0 recs
Roheblius, well I will aruge that even UFC is having a hardtime. Their event of the year UFC has not sold well and I believe are doing worse the last year.
by Zocalo on Nov 15, 2008 7:32 PM EST reply actions 0 recs
UFC 91
I’m guessing that this UFC will at least do 800k in buys. To me, that’s not struggling. From a live event perspective, they have overpriced the market. If the ticket prices were a bit cheaper, they would’ve sold out the building easily.
But they seem to be understanding the market and are going to start dropping the prices according to Dana White.
by roheblius on Nov 16, 2008 1:37 AM EST reply actions 0 recs
According to Dana White, they were 200 tickets short of a sellout. 4.8 million gate. They won’t do that next month, but it is pretty impressive for this show.
by roheblius on Nov 16, 2008 4:10 AM EST up reply actions 0 recs
They’ll sell out the Grand next month. You got two title fights and a strong undercard lead by Wandy/Rampage 3.
Especially with the results of last night.
by RoyalB on Nov 16, 2008 10:55 AM EST up reply actions 0 recs

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