Mayweather-Marquez to be shown in theaters
by Scott Christ on Aug 24, 2009 6:49 PM EDT
in Boxing News Analysis
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The September 19 bout between Floyd Mayweather Jr. and Juan Manuel Marquez is approaching fast, and with direct competition coming from UFC 103, it looks like the promoters -- namely Mayweather, his business partner Leonard Ellerbe and Golden Boy Promotions -- are looking for creative ways to hook viewers.
Today, it was announced that the fight will be shown in over 170 movie theaters nationwide.
"The young audience, they don't want to stay at home. They don't want to go to a bar," said Richard Schaefer, CEO of Golden Boy Promotions, who struck the arrangement with National Cinema Media Fathom and insists this move will not hurt pay-per-view sales. "This is going to open up the sport of boxing to a new and young audience."
I really don't think this is going to open up the sport of boxing to a new and young audience, and in fact I think that's borderline insane. People need to be firmly aware of the sport before they're going to spend $12.50 to $15 to see it in a theater. The problem is not that the fights haven't been in theaters or that "young people don't want to stay at home or go to a bar," it's that the fights have been promoted poorly in many cases for years now.
I hope it's a success, but I don't see this doing a whole lot. If you're interested, theater tickets for the fight can be purchased from Fathom Events.
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Great Idea
I live in a dorm, I don’t like bars and I don’t feel comfortable hijacking someone else’s box at their venue. If this shows near San Antone, I’ll be there.
scratch that
I live in a town of 7 million Mexican/Mexican-Americans. Not one theater within 100 miles. I still like the idea, but bone-headed execution.
Not one theater within 100 miles
Jesus, really? That seems impossible. But I guess that in Texas that’s not even a long ride.
I think I might go to one of these. Ten to fifteen bucks for this fight sure beats $60. Then again, if the NYC bad left hookers want to chip in on a party sort of thing, I’d be down for something like that too.
"This fight'll be the nastiest thing you'll ever see. I been sober for six weeks, and that makes me vicious."
-- Randall 'Tex' Cobb
Well at least my part of the world… any fight like this is an event… There is no way that they should sell tickets when literally everyone and their mother comes to see a fight at somone’s house.
There would be carne asadas everywhere…
"Boxing is dirty," said Casamayor. " The day I’m not ready to be a dirty fighter is the day I don’t fight anymore because it will mean that I have no heart for it anymore."
Then again, if the NYC bad left hookers want to chip in on a party sort of thing, I’d be down for something like that too.
I’d be down. I’ll even volunteer my apartment in Clinton Hill, Brooklyn for the party. Though I should warn people that I don’t have HD. I do have a nice rooftop view of the Manhattan skyline for people who want to step out for a smoke or for general chilling after the fights.
If someone has a really nice audio/visual setup, I’d also be willing to meet up somewhere else too. We should make this happen.
Boxing writer: "Iran, what are you going to do when you retire?"
Iran Barkley: "Rob your house"
I don't have HD either
So it’s not a problem for me. And I don’t need to see these guys sweat, anyway.
"This fight'll be the nastiest thing you'll ever see. I been sober for six weeks, and that makes me vicious."
-- Randall 'Tex' Cobb
I like this idea. I’ll be in touch about this more as the event gets closer. I want to decide how best to handle it, how big of an event to try to make it, etc.
jrok, why don’t you send me an email by way of my BLH profile or the link at the bottom of the front page. I’d like to be able to contact you directly, if that’s OK.
Boxing writer: "Iran, what are you going to do when you retire?"
Iran Barkley: "Rob your house"
Sure thing man
"This fight'll be the nastiest thing you'll ever see. I been sober for six weeks, and that makes me vicious."
-- Randall 'Tex' Cobb
I might be able to
Moving this weekend, so I’ll need to see how well I can get set up, but I’ve been wanting to do this…
Bad Left Hook - The SB Nation boxing blog
"Baseball is played on the field, not on a calculator."
its ridiculous
mesquite and humble, TX have it but not SA. looks like I’ll be watching UFC 103 that night.
I'M DISRESPECTFUL TO DIRT!! CAN YOU SEE THAT I AM SERIOUS?
GET OUT OF MY WAY, ALL OF YOU. THIS IS NO PLACE FOR LOAFERS. JOIN ME OR DIE. CAN YOU DO ANY LESS?
Too bad you’re stuck with what is, honestly, top-to-bottom, the worse card.
Bad Left Hook
"Well Howie, I think I'm going to stay outside and outjab him." -- Tex Cobb telling Howard Cosell how he would approach Larry Holmes
by Scott Christ on Aug 25, 2009 11:28 PM EDT up reply actions
None in NYC either
Which is strange, because that company plays special events all the time at the movie theater I live next door to.
Bad Left Hook - The SB Nation boxing blog
"Baseball is played on the field, not on a calculator."
i think its a good idea
if its at a theather here im gonna go… its interesting. i think my friends that are more casual fans, the kind that are enamored with flloyd because of 24/7 will be real interested in this too.
"After this, I'm gonna kick Bob Arum's ass."
-George Lopez
Great news
Not really sure how this wont hurt pay per view sales. I was going to pay the 60 for PPV but now will definitely go to the theatre down the street instead and see it for 12.50….. there’s one less buy.
HBO doesn’t lose money on this deal as they will compensate PPVs through volume of sales from theater and from licensing fees that the movie theater pays. Its the same principle as watching the fight at a bar.
Except the theater gets gyped while the bars turn a profit.
"Respond intelligently even to unintelligent treatment."
-Lao Tzu
Thanks for the news
Thank you. You sir, have just saved me a PPV bill. With the 24/7 and advertising, this should make for a great fight atmosphere. I hope they focus on Marquez for the 24/7 to draw in the latino (chicano?) fans. I cannot wait.
Not a single theater in the NYC area is showing this according to the link. That seems pretty bizarre.
Boxing writer: "Iran, what are you going to do when you retire?"
Iran Barkley: "Rob your house"
You know it doesn't surprise me
They think they can get our full ticket price, and theaters here know they can get more money showing “Shrek 5” or some shit like that.
"This fight'll be the nastiest thing you'll ever see. I been sober for six weeks, and that makes me vicious."
-- Randall 'Tex' Cobb
closest theather to me...
In northern california is almost 50 miles… smh
"After this, I'm gonna kick Bob Arum's ass."
-George Lopez
by Eddie Gonzalez on Aug 24, 2009 10:40 PM EDT reply actions
fathom is pretty big around here in philly. they are always advertising concerts and 1 night only movie events on the screen right before the previews. i think they can make some money. the bars are not for everyone and they are packed fight night. especially the one i go to. its going to be friggin ridiculous with both the fight and ufc 103 the same night. im still going to the bar.
I really, really do hope this does well. It’s a far more affordable way for people to see the fight, and people do like going to the theater. Plus then you’re watching it with — hopefully — a lot of people.
by Scott Christ on Aug 25, 2009 12:21 AM EDT up reply actions
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