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Mayweather-Marquez: The Theater Experience

1920c3a6999b74c227a11787a9444d31-getty-88742971em034_floyd_mayweat_medium FanPost promoted by SC

Leaving aside the frustration I felt about the weight situation, watching the fight in a theater as I did was nothing short of great. I cannot envision a better simulation of physically being at the fight than last night's experience.

Broadcasting in Hi-def on what I estimated to be at least a 20 foot screen versus buying the PPV at home was a no contest. My TV would not have even covered a small fraction of the fight area on the screen. Sitting in bucket seats with camera angles that caught the seemingly 10 foot fighters from the edge of the ropes provided a better view of the action than even the cornermen at the event had.

Normally, I would hate to have people talking or shouting at the screen during a movie. In this case, I welcomed it. Hearing the partisan crowd respond to good shots, flurries and knockdowns with various permutations of applause, boos and shouts of excitement only added to the live fight experience. Like a real fight, the crowd was sparse during the undercard, but continued to filter in and become more responsive as the night progressed. By the time the main event came around, the audience had divided into camps for each fighter and showed their allegiance with cheers or boos for both men. The theater was not packed, but the audience was comparable to a third day showing of a mainstream movie.

I've seen a lot of sporting events including live MMA cards, but nothing compares to the walkout for a boxing match and the butterflies in the gut feeling during the final moments of anticipation when the referee is giving the instructions before the fighters square off. Of course, everyone knows how the fight ended. Even though I am a Mayweather fan, I was rooting for Marquez because of the deal with the weight. But there's no denying how phenomenal Floyd looked and his performance only made me look forward to his next fight.

I will say it again, showing fights in theaters does not diminish PPV buys. Based on the crowd, the fight brought in people that would normally have not bought a PPV. Given the bad economy, showing more fights in an accesible environment like a theater - for a quarter of the PPV price - will only serve to draw in more fans and build up the sport's fanbase. For a sport that languishes on PPV, making it more accesible is what will ensure its sustenance. Here's hoping that Pac-Cotto is also shown in a theater (although that might not be) and makes for another great fight night.

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The Theater Experience

I caught the fight at the theater and I couldn’t agree with you more. The crowd was a lot bigger than I had expected, and everybody was really into it. It would be great if it was an option for the Cotto-Pacquiao fight, but I’m really not counting on it.

by zzoom on Sep 20, 2009 4:54 PM EDT reply actions   0 recs

Kevin Iole touched on this in his mailbag. One of Golden Boy’s partners has a stake in the theaters that showed it. Since there are no theaters involved in the Pac-Cotto fight it seems doubtful.

But you never know, it is something they might want to try themselves.

by cyke on Sep 20, 2009 5:19 PM EDT up reply actions   0 recs

sorry guys,

i was at the Pacquaio-Cotto presser here in SF and someone asked Bob Arum if they were gonna show it in theatres and he gave a big “hell no” to it. something to the effect of because it was sold out they’re not doing it.

by ianflo on Sep 20, 2009 8:02 PM EDT up reply actions   0 recs

If fans demand it it'll get done in the future.

I’d really like to experience it. Too bad Cotto-Pacquiao is not available.

by SmittytheCutman on Sep 20, 2009 8:43 PM EDT reply actions   0 recs

I’d really like to see fights in theaters. sounds like a great idea to me. If it continues, they’ll have to have some kind of security though, there will be fights….

"I swear to God, I'll take this ******* ball and shove it down your ******* throat" - Serena Williams

by lcollins1 on Sep 20, 2009 11:03 PM EDT reply actions   0 recs

Like any other sporting event there will be fans on either side, but hopefully nothing untoward happens.

by cyke on Sep 21, 2009 1:45 PM EDT up reply actions   0 recs

Frontpaged. I was really hoping someone would FanPost the theater experience because it seemed cool. I didn’t think it would really do much business when they first announced it and was surprised by how excited so many people seemed by the idea, then I thought about it and yeah, that’s a lot of fun and 40 bucks cheaper. I hope it did good business and this becomes a regular for big fights.

Bad Left Hook
"Well Howie, I think I'm going to stay outside and outjab him." -- Tex Cobb telling Howard Cosell how he would approach Larry Holmes

by SC on Sep 21, 2009 11:56 AM EDT reply actions   0 recs

Thanks for the Frontpaging. This is something that has the potential to become a huge broadcasting outlet and I hope they don’t drop the ball on it or make it a one time deal.

by cyke on Sep 21, 2009 1:47 PM EDT up reply actions   0 recs

Nice fanpost!

I believe the whole idea that theater showings reduce revenue is dead wrong. It assumes that people paying for PPVs at home are watching the fights alone. I believe most people watch home PPV fights with friends. If each of these friends instead paid the fee to see the theater version, it would only take a few such friends to earn more revenue than would be gained by paying the lump sum to share the experience in front of the small screen.

Boxing writer: "Iran, what are you going to do when you retire?"
Iran Barkley: "Rob your house"

by Matt Miller on Sep 21, 2009 1:30 PM EDT reply actions   0 recs

Thanks. I also assume that the licensing and fees for showing something in a theater would be more economical than buying up a PPV slot, which also makes more sense for the bottomline.

by cyke on Sep 21, 2009 1:51 PM EDT up reply actions   0 recs

I believe most people watch home PPV fights with friends.

Oh God yeah. I can’t even remember the last PPV I watched without at least two or three friends over. Pacquiao-Morales III maybe.

Bad Left Hook
"Well Howie, I think I'm going to stay outside and outjab him." -- Tex Cobb telling Howard Cosell how he would approach Larry Holmes

by SC on Sep 21, 2009 1:51 PM EDT up reply actions   0 recs

I also went to the theater

and it was a fun time. There was a genuine excitement in the room before the Mayweather fight. When he knocked down Marquez, the cheers were so loud that you couldn’t hear the HBO crew. There also was a huge buzz when Juarez caught John with the hook. I would do it again.

by cardscott5 on Sep 21, 2009 4:29 PM EDT reply actions   0 recs

Pacquiao-Cotto will be shown in the theater...

In the Philippines. =)

They’ve done since Pacquiao’s biggest fights and the moviehouse is always jam-packed! Yeah, nothing like the experience! =)

by Fj-3 on Sep 24, 2009 9:24 PM EDT reply actions   0 recs

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