Richard Schaefer vows to get boxing on network TV within a year
Golden Boy Promotions CEO Richard Schaefer told George Willis that he's got big plans for boxing, and that within 12 months, he'll have the sweet science back on network television in America.
"Everybody's telling me you can't get boxing back on network television," Schaefer said recently. "I'm telling you I will get boxing back on network television. Everybody else can try it, too. Be my guest. But I want to get back on network television and everybody is going to say, 'I can't believe what Richard is doing.' Sometime in the next 12 months it's going to be on network television, I really think so."
Honestly, if anyone's going to get boxing on network television, it's Golden Boy, probably with an assist from Floyd Mayweather Jr., as I can't see anyone on Golden Boy's roster that could be paired with someone else on their roster to get a network TV fight. A network debut for Golden Boy would almost surely have to be a PPV-level fight. Maybe Mayweather-Mosley? What else could they do?
Boxing back on network TV would be massive, and it's not like there aren't some good fits. NBC has had a lot of trouble the last couple of years, and embracing boxing could be a great way to get some mojo back. The trick, of course, is doing it right. The first time CBS tried to do MMA, they chose Gary Shaw's EliteXC promotion, which folded in short order after Kimbo Slice lost a fight and both shows had their problems. Now, CBS is working with the established Strikeforce, which has a better chance at succeeding. They've learned.
Would boxing on network TV go off without a hitch? It's unlikely. Without being able to convince a Mayweather type (or a Pacquiao type, if Top Rank got there first) to probably forego some PPV money in order to make an impression for the good of the sport, I don't know that they'd have the firepower up front to make the splash you need to. You start big, and then eventually you can book some smaller fights, the type that promise big action. Maybe do two or three major fights per year, and if you can get a monthly series out of it, use it to promote good, young fighters, too.
I'm not saying it's bad that boxing is "stuck" on pay cable vendors like HBO and Showtime, but their subscription numbers just do not compare to the eyeball numbers that any network can promise.
Hopefully if Schaefer or anyone else can wrangle that shot, they won't blow it, and screwing it up would be pretty easy to do. But I'm glad Richard and Golden Boy are thinking this big.
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I don’t give him much of a chance, but I obviously hope he gets it done.
"I swear to God, I'll take this ******* ball and shove it down your ******* throat" - Serena Williams
by lcollins1 on Sep 23, 2009 4:29 PM EDT reply actions 0 recs
It’s tough, because I think it literally HAS to be a fight like Mayweather-Mosley where you can basically guarantee a network that the audience is coming. Something like JMM-Diaz II would be interesting for a lot of boxing fans, but most of the potential audience out there is barely aware of the first fight if they’re aware of it at all, and to a lot of people, all they know of Marquez is the Floyd fight. They would have to really gamble, both Golden Boy and a network.
Bad Left Hook
"Well Howie, I think I'm going to stay outside and outjab him." -- Tex Cobb telling Howard Cosell how he would approach Larry Holmes
by SC on Sep 23, 2009 4:32 PM EDT up reply actions 0 recs
I'll believe it when I see it
Just like the UFC. The problem with both the UFC and the big boxing names is they have seen how much PPV can make them and so now what network tv offers is never good enough.
As a boxing fan it would be great to see but I’m not holding my breath.
by bigdmmafan on Sep 23, 2009 4:45 PM EDT reply actions 0 recs
It's a big moral victory
But these days, there isn’t much substance to it. I mean, how many people really watch the obscure sports they sometimes show on Saturday afternoon television?
To get onto network TV, he’ll need to find a sponsor not named Tecate.
Bad Left Hook - The SB Nation boxing blog
"Baseball is played on the field, not on a calculator."
by Brickhaus on Sep 23, 2009 4:56 PM EDT reply actions 0 recs
Taco Cabana count?
"I swear to God, I'll take this ******* ball and shove it down your ******* throat" - Serena Williams
by lcollins1 on Sep 23, 2009 5:01 PM EDT up reply actions 0 recs
Tequila Cazadores: The One with the Deer On It!
Hey man, alls I know is, last week after FOX’s afternoon football was over, the remote was all the way on the other side of the room, and I watched the celebrity pro-am two-on-two long drive championship.
Bad Left Hook
"Well Howie, I think I'm going to stay outside and outjab him." -- Tex Cobb telling Howard Cosell how he would approach Larry Holmes
by SC on Sep 23, 2009 6:28 PM EDT up reply actions 0 recs
They need to get Don Julio or Patron in the game…
Cazadores is ok… but is a level below those two and Cabo Wabo….
"Boxing is dirty," said Casamayor. " The day I’m not ready to be a dirty fighter is the day I don’t fight anymore because it will mean that I have no heart for it anymore."
by Zocalo on Sep 23, 2009 7:48 PM EDT up reply actions 0 recs
They need Miller or Bud in the game… instead of Tecate…
"Boxing is dirty," said Casamayor. " The day I’m not ready to be a dirty fighter is the day I don’t fight anymore because it will mean that I have no heart for it anymore."
by Zocalo on Sep 23, 2009 7:49 PM EDT up reply actions 0 recs
NBC did have a boxing series that was shown on Saturday afternoons a few years back. 2004 I think. Even though it did good ratings for the timeslot, it never became bigger.
I’ll believe it when I see boxing on network TV, but not holding my breath.
by cyke on Sep 23, 2009 6:18 PM EDT reply actions 0 recs
Part of the problem too
Is that anything on a network probably won’t be a big name fight, unless fighters are altruistic enough to take less money in the hopes of making their names bigger.
Bad Left Hook - The SB Nation boxing blog
"Baseball is played on the field, not on a calculator."
by Brickhaus on Sep 23, 2009 8:03 PM EDT up reply actions 0 recs
How about Mosley vs A.N Average Contender
and Mayweather vs A.N Average Contender on tv
Plus an altercation between the two….
Leading up to a PPV. That’s how the Men in Pants (WWE) do it…
"Chris Eubank lost his recent comeback fight on points ... the main one being that he's a total git."
by bazzlad on Sep 24, 2009 3:38 AM EDT reply actions 0 recs
Yeah, but they get to decide who wins their tune-ups. Anything can actually happen in boxing.
Bad Left Hook
"Well Howie, I think I'm going to stay outside and outjab him." -- Tex Cobb telling Howard Cosell how he would approach Larry Holmes
by SC on Sep 24, 2009 11:39 AM EDT up reply actions 0 recs
Good Idea
Back in the day alot of fights were on network t.v.. If I can remember correctly it use to be CBS or ABC that use to host a lot of good names fights. That use to be the Saturday line up with Soul train , Kunfu Theater, and Boxing. That’s taking back for the young bucks.
by Haans Bishop on Sep 24, 2009 10:28 AM EDT reply actions 0 recs

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