Richard Schaefer says Mayweather-Marquez PPV buys are "through the roof"
by Scott Christ on Sep 24, 2009 9:08 PM EDT
in Boxing News Analysis
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There's still no official word from HBO, Golden Boy, or anyone else, but Richard Schaefer told The Ring's Michael Rosenthal that pay-per-view buys for last Saturday's Mayweather-Marquez fight are "through the roof."
"Through the roof," he said, referring to the numbers. "I’m hearing through the roof. I don’t want to announce anything. When I announce it, I want to be able to fully stand behind it. It’s big, very big. A lot of people didn’t believe us. Maybe I’ve gained a little credibility with my predictions.
"Most importantly, I hope the world realizes when we release these numbers that Floyd Mayweather, love him or hate him, is today, without any question, no ifs, ands or buts, the No. 1 pay-per-view star in the world. No question about it."
This comes right on the heels of the official gate numbers, which must have been less of a thrill for everyone involved.
Schaefer, Oscar de la Hoya and HBO (via their Twitter page, anyway) all predicted before the fight that the show would do one million buys, a number laughed at by many, even those planning to order.
We did a poll for fun before the fight, and of the 277 votes we tallied, 151 people (55%) said it would come in somewhere between 400,000 and 699,000 buys. Only 16 votes (6%) went to the "1,000,000 or more" option.
The success of this PPV -- and it's looking more and more likely now that it was, in fact, a huge PPV success -- really surprises just about everyone in or around boxing, from fans to media to I think, deep down, even a lot of the people involved with the promotion. I predicted 550K personally, and the highest I thought it could go with the late-week surge in interest that really stunned me, to be honest, was 750-800K. That there's even talk of a million buys is still shocking.
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PPV buys (fact or promotional spin again?)
The official numbers are not yet out . . so, im not buying this story. The Gate receipts which already came out, was way below expectation (refer to USA sports). Schaefer . . is saying, i don’t way to say . . but, its “really big” . . (if we look at the history of these promoters including Arum, they have a 80-90% failure rate). So, don’t hype or stir until you have the exact numbers . . these guys love to count the chicks before the eggs hatch.
So, don’t hype or stir until you have the exact numbers
You know, if no one documented these guys saying things, no one would have estimates on how many times they’ve been wrong.
Bad Left Hook
"Well Howie, I think I'm going to stay outside and outjab him." -- Tex Cobb telling Howard Cosell how he would approach Larry Holmes
by Scott Christ on Sep 24, 2009 10:15 PM EDT up reply actions
Arum’s done this before. Putting on maybe 1-3 cards a year that sell well doesn’t do much for the sport. People tune in b/c they know most of the year ain’t much worth even checking out.
Gatti. Dekkers. Pele. Aoki. Kang. Vanderlei.
http://theworldsoldestsport.blogspot.com/
by theworldsoldestsport on Sep 24, 2009 10:10 PM EDT reply actions
People tune in b/c theyknowwrongly assume most of the year ain’t much worth even checking out.
Fixed.
Bad Left Hook
"Well Howie, I think I'm going to stay outside and outjab him." -- Tex Cobb telling Howard Cosell how he would approach Larry Holmes
by Scott Christ on Sep 24, 2009 10:15 PM EDT up reply actions
Here's my accounting for the poor numbers live and the huge estimate PPV
Vegas has it bad right now. The locals can’t afford expensive tix to a fight like this and Casino numbers are way way down. Doesn’t prevent the Hollywood bourgeois from showing up and filling the front row but its alot cheaper for local fans to buy at home or attend a theater screening and get a great, non-nosebleed view.
The huge numbers on PPV I attribute to two other factors. #1. The stacked undercard making it worthwhile for the hardcore fans that scoffed at Mayweather once again handpicking a guy he knew would pose no threat. #2. The young female urbanite crowd loves the guy. I can’t stand him myself but I’ve seen friends little sisters follow his every move like he’s Young Jeezy ever since his Dancing with the Stars gig. I personally know 2 different groups of females that bought the fight on a fuckin girls night in. That doesn’t happen except for 1 other guy. The undisputed PPV king of all time.
Gimme 1 round!
#2. The young female urbanite crowd loves the guy. I can’t stand him myself but I’ve seen friends little sisters follow his every move like he’s Young Jeezy ever since his Dancing with the Stars gig. I personally know 2 different groups of females that bought the fight on a fuckin girls night in.
For real?
Bad Left Hook
"Well Howie, I think I'm going to stay outside and outjab him." -- Tex Cobb telling Howard Cosell how he would approach Larry Holmes
by Scott Christ on Sep 24, 2009 10:32 PM EDT up reply actions
yes
He has a female following.
Gimme 1 round!
by ItBurnzWhenIP on Sep 26, 2009 3:14 AM EDT up reply actions
Well there’s another factor. I mean I can certainly see it, but I never have heard anything about it.
Bad Left Hook
"Well Howie, I think I'm going to stay outside and outjab him." -- Tex Cobb telling Howard Cosell how he would approach Larry Holmes
by Scott Christ on Sep 26, 2009 2:10 PM EDT up reply actions
No....
Friends that don’t follow boxing, know who Floyd Mayweather is, other people in boxing besides pacman, not so much. 24/7 is a beast of a marketing device. Literally everyone was talking about the Marquez pee thing, thats my explanation.
by Waldo Rastel on Sep 25, 2009 5:12 AM EDT up reply actions
How does this disagree with me?
You think these girls I referred to above have any idea who fighters besides Floyd and DLH are? They MAYBE would recognize Pacquaio’s name, (only because I’m from a big fight town in Sacramento and we have a large Filipino population), but wouldn’t give a shit about watching him fight. But they love PBF. Ugh no accounting for taste.
Gimme 1 round!
by ItBurnzWhenIP on Sep 26, 2009 3:16 AM EDT up reply actions
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