Mayweather vs Ortiz: PPV Numbers Released, Second-Biggest Non-Heavyweight Money Show Ever
by Scott Christ on Oct 28, 2011 2:05 PM EDT
in Boxing News Analysis
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Despite rumors that the show had grossly underperformed, RingTV.com reports that the September 17 pay-per-view event featuring the Mayweather vs Ortiz main event sold 1.25 million pay-per-views, and generated $78,440,000 in pay-per-view revenue, making it the second-biggest non-heavyweight event ever in terms of the revenue generated by the sales of the show.
The biggest, of course, is Mayweather's 2007 fight with Oscar De La Hoya, which came in at an enormous $136,853,700. Mayweather vs Ortiz bumps Mayweather vs Mosley ($78,330,000) down to third place. All fights are, indeed, higher than Pacquiao fights, but a couple of things do need to be noted here:
- The HD PPV price for this show was $69.95, or $10-15 higher than normal. The non-HD price was $59.95. They overcharged. In the end I doubt they're too upset about it, so expect that to be the new going rate for Mayweather shows. In the end, they may have lost a few viewers (and that's questionable), but they made more money.
- This is the number released by Golden Boy/Mayweather. If we're all going to take Bob Arum's claim of 1.3 million for Pacquiao vs Mosley with a grain of salt, we should do the same here. This isn't about me doubting that this show did 1.25, or Pacquiao-Mosley did 1.3, it's just that I can't say I'm 100% sure no one's inflating a little bit.
I do assume Golden Boy thought they would get more than this -- I'm guessing they were targeting 1.5 million, with Mayweather's comebacks always generating buzz (and this one had a lot), and Ortiz being a young, charismatic Mexican-American star. But I don't know that Ortiz really caught on with a lot of people who got further exposure to him on 24/7. And even with the big media push for this fight, it doesn't appear that any of that stuff did much to encourage non-fans to buy the show. Really, now that we've seen a larger-scale push in action a couple of times, I have to admit I don't think it makes much difference. It would be one thing if you were pushing, pushing, pushing for a show that anyone could just turn on the TV and watch, a network TV fight. But when you're pushing and then asking for $60-70, or the person has to be an HBO subscriber... well, I don't know how much you can do with that, or how much the bigger promotion is really worth in this scenario.
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Wow, thats good to hear.
Hopefully May gives Ortiz the rematch since it did pretty well.
Mike Goldberg: "You know Joe, When Matt and his brother Mark Hughes were growing up, they would pound each other behind the barn."
@xFenixKnightx on the Twitter
question
Would you rather see Mayweather vs Ortiz II or Mayweather vs Khan, assuming Mayweather will only fight once (if at all) in 2012?
Bad Left Hook
"To the town of Agua Fria rode a stranger one fine day..."
by Scott Christ on Oct 28, 2011 2:13 PM EDT up reply actions
and that's not a bait
Legit question open to all.
Bad Left Hook
"To the town of Agua Fria rode a stranger one fine day..."
by Scott Christ on Oct 28, 2011 2:14 PM EDT up reply actions
Mayweather vs Khan and is not a hard decision to make
Ortiz make have more punching power than Khan, but Khan does not have the mental ineptitude of Ortiz and overall is a much better boxer.
Ortiz rematch.
Just for the drama. =) I’m not really a fan of Khan. I rather see Khan Maidana II.
Mike Goldberg: "You know Joe, When Matt and his brother Mark Hughes were growing up, they would pound each other behind the barn."
@xFenixKnightx on the Twitter
by xFenixKnightx on Oct 28, 2011 2:28 PM EDT up reply actions
Ortiz II?! Shoot me now...
I didn’t want to see Ortiz fight May the first time! Khan vs Money, Martinez vs Money, My Mom vs Money… any of these fights before Ortiz vs Money II
by iareawesomeness on Oct 28, 2011 3:18 PM EDT up reply actions
Definitely Khan vs. Mayweather
The Mayweather vs Roach camp drama alone would make that one fun.
Boxing writer: "Iran, what are you going to do when you retire?"
Iran Barkley: "Rob your house"
No way in hell.... Ortiz/Mayweather2
Ortiz was getting his ass handed to him, there is no debate about that. I will say this, this first fight probably would have broken FMJ’s compu-box record for connect percentage, which was set during the Marquez fight.
Khan yes, but i don’t expect much from him either. It will be a possible KO win for FMJ.
I’d say there’s debate about that. I’ve read many people who think Ortiz was standing up for himself, even if he wasn’t en route to winning.
Bob Arum would promote Lucifer himself if he could put asses in the seats.
This is the number released by Golden Boy/Mayweather. If we’re all going to take Bob Arum’s claim of 1.3 million for Pacquiao vs Mosley with a grain of salt, we should do the same here. This isn’t about me doubting that this show did 1.25, or Pacquiao-Mosley did 1.3, it’s just that I can’t say I’m 100% sure no one’s inflating a little bit.
I was hoping Rafael would address this in his chat, as he’s reporting these numbers as if they’re already completely official.
I do however think the truth of these numbers is somewhat greater than whatever Arum mouths off in the immediate aftermath of any Top Rank show though; Arum’s actually been caught lying about such numbers in the past and I’m somewhat skeptical that Golden Boy would release numbers in this official of a manner if they thought there was a chance of it blowing up in their faces.
You must be joking
Of course they would. All, that’s ALL, promoters do. That is their job. Promotion by definition is selling, more often than not to the point of hyperbole…and beyond. Often, to the poiont of hysteria.
As for Rafael, he is known within the boxing media as a Golden Boy ass kisser. Now that doesn’t mean that he isn’t right or wrong now or at times ….but take his word with a barrel of Morton’s.
"Silence is golden when you can't think of a good answer"
---- Muhammed Ali
Of course they would. All, that’s ALL, promoters do. That is their job. Promotion by definition is selling, more often than not to the point of hyperbole…and beyond. Often, to the poiont of hysteria.
That’s great, but the ones who have actually gotten caught making shit up have far less validity to their claims than the one who haven’t.
As for Rafael, he is known within the boxing media as a Golden Boy ass kisser. Now that doesn’t mean that he isn’t right or wrong now or at times ….but take his word with a barrel of Morton’s.
I’ve enjoyed watching Kim and others take this particular spin on the story. Rafael is also often as a Floyd hater. He had no problem whatsoever being the first to report the absolutely dismal numbers for Maidana-Marquez and Dawson-Hopkins, but I guess revealing that fights did sub-50,000 is just another example of him carrying Golden Boy’s water.
by bachwards on Oct 29, 2011 6:40 AM EDT up reply actions 1 recs
Maidana/Marquez?
At my signal, unleash hell.
by Maximus Decimus Meridius on Oct 29, 2011 6:56 AM EDT up reply actions
Ah yes. Just checked Boxrec.
You mean this guy:
http://boxrec.com/list_bouts.php?human_id=226033&cat=boxer
Maidana’s fourth fight. :)
(Only playing… but I did genuinely forget for a moment that Maidana fought Morales, which is who I’d assume you meant :) )
At my signal, unleash hell.
by Maximus Decimus Meridius on Oct 29, 2011 6:58 AM EDT up reply actions
I thought it would get to 1.5 million buys, but with those earnings it doesn't matter
$60 is just obscene for a PPV though , HD or non HD.
Nobody will read this and care and why should they?
I'm always suspicious of these PPV buy numbers
Remember, they’ve put the fight in theatres since Mayweather-Marquez as a gimmick to get more eyeballs/viewers, but as far as I know they’ve never released attendance figures or money made on ticket sales.
Does the PPV total count theatres tickets or what? There’s never been a clear answer.
Good numbers. Hard to imagine what Pacquiao-Mayweather would do. Good lord.
Signed, Pick'em Champs 2011-2012: Michael Jordanesque in our picking skills.
by mountaineers101 on Oct 28, 2011 3:31 PM EDT reply actions
Let’s not jump to any conclusions. We should wait to hear the official Top Rank spin-doctoring before we call this PPV the big success that it obviously was.
Unfortunately, this probably will lead to Mayweather-Ortiz II in May, followed by another long vacation.
Bad Left Hook
"My God, kids today think that the laces are for tying up the gloves."
-- Fritzie Zivic
If the numbers are real, it’s great for all parties. The concern across the board was that the PPV numbers in general have been declining as the season heats up. This would be excellent news.
As for Floyd, the general perception is that he has fresh money in his pocket and other matters to address…so he is not expected to be in a rush to fight abnytime soon.
Hence the lining up of other opponents for Pacquiao…as the wait continues
"Silence is golden when you can't think of a good answer"
---- Muhammed Ali
Not my wait.
Bad Left Hook
"My God, kids today think that the laces are for tying up the gloves."
-- Fritzie Zivic
The wait is for Floyd to fight again.
If you don’t care about it, then it isn’t your wait.
Personally, I dont care. I have said for the last five years that he fights too infrequently for me to care anymore.
"Silence is golden when you can't think of a good answer"
---- Muhammed Ali
No, I was waiting for something else.
And that wait is over. :)
Bad Left Hook
"My God, kids today think that the laces are for tying up the gloves."
-- Fritzie Zivic
2nd highest? Really? Seems like a low number for 2nd highest. Wasn’t that the same number for Pac/Cotto?
Bob Arum would promote Lucifer himself if he could put asses in the seats.
Revenue. Not buys.
Bad Left Hook
"To the town of Agua Fria rode a stranger one fine day..."
by Scott Christ on Oct 28, 2011 5:03 PM EDT up reply actions
Adjusted for inflation?
"The bell that tolls for all in boxing belongs to a cash register."
-Bob Verdi
by Waldo Rastel on Oct 28, 2011 5:07 PM EDT up reply actions
Probably not? But non-heavyweights selling into the millions is really a new thing anyway. Like a past decade thing.
Bad Left Hook
"To the town of Agua Fria rode a stranger one fine day..."
by Scott Christ on Oct 28, 2011 5:34 PM EDT up reply actions
Rising prices and lower volume...
are classic signs of a market that is in trouble. Unfortunately.
"Silence is golden when you can't think of a good answer"
---- Muhammed Ali
They’re also signs of recession.
There is no safety in numbers, or in anything else--James Thurber, 1939
Lower prices and lower volume equal recession, BA
This is higher prices and lower volume. Good in short term. Not so good in long.
"Silence is golden when you can't think of a good answer"
---- Muhammed Ali
Has anyone told Pakin Power?
He’s been waiting for this for quite some time. I think I know what he’s going to say.
by Craig111 on Oct 28, 2011 3:54 PM EDT reply actions 1 recs
This crow is surprisingly tasty?
"The bell that tolls for all in boxing belongs to a cash register."
-Bob Verdi
by Waldo Rastel on Oct 28, 2011 5:26 PM EDT up reply actions 6 recs
I wish I had 4 hands
so I could give this comment 4 thumbs up.
by Quickhooks on Oct 28, 2011 10:14 PM EDT up reply actions 1 recs
" I have to talk to Todd de Boeuf about this…you know the president of Top Rank…the biggest boxing promoter in the world!?"
by Sammlung on Oct 28, 2011 8:28 PM EDT up reply actions 3 recs
And you can trust that if and when I am with Oscar and Schaefer, I would be equally interested to understand them and their business model.
Boxing is a business with a lot of great and often not great characters. I enjoy them all. And hope to meet as many as I can….because as they say: Fighters come and go…but Boxing always stays.
"Silence is golden when you can't think of a good answer"
---- Muhammed Ali
Who is the biggest, Sammlung?
"Silence is golden when you can't think of a good answer"
---- Muhammed Ali
If anyone cares or is interested in how much does the higher price of the HD contributes to the total purse, assuming the total purse and buys reported, as well as the cost of the HD and normal buys are all accurate, the breakdown would be:
350,250 HD ppv buys for a $24,499,988 total
899,750 normal ppv buys for a $53,940,013 total
Some quick math tells me.
That that’s about 3.5 million extra dollars from the HD monies alone.
And as we all know …
… RingTV.com is perfectly objective in this instance, and has no reason to inflate these numbers.
Other than the fact they are owned by the promoter of record, of course.
Most people don't know shit about boxing. At all. Period. - Roger Mayweather
by The Kittitas Kid on Oct 31, 2011 1:02 AM EDT reply actions
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