Manny Pacquiao made the cover of Newsweek (Philippine and Latin America editions) this week. Here's the cover:
"To call Manny Pacquiao a 'boxer' is one of those descriptions that don't quite fly," Osborne wrote, comparing it to calling Mahatma Gandhi a "Hindu lawyer."
"The pound-for-pound greatest fighter on earth has begun to move beyond his bloody sport in increasingly unpredictable ways," he added.
The writer also talked about Pacquiao's rise to politics, as well as the efforts that Pacquiao has been doing to improve his home province of Sarangani.
"It seems likely that Pacquiao will run for governor of Mindanao and enter the Senate, as he says, by 2016. I asked him if he would run for President. Laughter and slapping of thighs, but a twinkle in the eye that suggested, why not?" Osborne wrote.
Pacquiao is no strange to magazine covers, as he's been on the cover of TIME in the past. And obviously he's no stranger to mass media interest, which makes him stand out among boxers of his generation, even internationally where the sport is still bigger than it is in the United States. Globally, he's almost surely the sport's biggest star, and there aren't many contenders to that throne.