Amir Khan has announced a three-fight deal that will have him back on Sky Sports in the United Kingdom, a move beneficial for both parties that ends some bitterness, moves Khan back off of what is frankly a marginal channel, and strengthens Sky's boxing brand in the face of legitimate competition from Frank Warren's BoxNation network.
Announcing my next fight will be on Sky Sports 1, its great teaming back up with sky and is a good way of giving my fans a chance to see me fight Live when im overseas, 3 fight deal starting with dec 10th clash with Peterson.
Khan (26-1, 18 KO) will face Lamont Peterson (29-1-1, 15 KO) on December 10 in Washington, D.C., a fight televised live in the United States by HBO.
In the U.K., Khan's last two fights with Paul McCloskey and Zab Judah have been televised by the much smaller Primetime after a falling out with Sky that started with the McCloskey bout. With the undercard of that show falling apart, Sky passed on putting the show on their Sky Box Office pay-per-view platform, and then failed to find a home for it on their family of sports networks. The money differential was pretty huge, too. Later, Sky abandoned all pay-per-view boxing, which led to Warren pulling out from Sky and starting the BoxNation network. That channel will go from free to a monthly subscription model on November 30.
Now, without Warren, Sky are facing a more limited outlook for their boxing coverage, and snapping up star fighters like this helps their cause. Khan combined with Carl Froch and the rest of the Matchroom Sport notables (Kell Brook, Darren Barker, Gavin Rees, the Prizefighter brand) to give Sky a formidable domestic presence as Warren expands his network's visibility and fight lineup, something that will likely only get stronger as time goes on. Warren is able to air live boxing at all hours, and has the time and money to pick up international fights that Sky will not. Recently, BoxNation has aired Lebedev vs Toney from Russia and Bute vs Johnson from Canada, to go along with their Sauerland Event partnership.