Carl Froch didn't stay a free agent for long, and the Matchroom Sport stable keeps getting stronger. "The Cobra" inked a five-fight deal with the promotional company of Barry and Eddie Hearn, who have recently signed Kell Brook and Darren Barker.
BBC Sport reports that along with signing the deal, Froch hasn't given up on a goal that once consumed his career and was almost the only reason anyone outside of UK shores had heard of Froch:
He stated: "I'm not fighting now for the riches - I'm world champion, I've lost the title then won it back, I'm doing OK financially and there's a couple of big fights out there for me and it could happen at the City Ground.
"Joe Calzaghe keeps being mentioned and who knows, something tells me he could come out of retirement, stranger things have happened, and what a fight that would be."
While I think it's quite unlikely that Froch gets that fight with Joe Calzaghe, who has not fought since November 2008, the overall deal here is very good, and you have to be excited about what Matchroom are doing. In fact, from an outsider's perspective, it seems as though there are some major shifts in power with the British promoters going on these days. Frank Maloney and Mick Hennessy both seem to be having a lot of trouble keeping pace with a reinvigorated Matchroom, led by Barry Hearn's son Eddie, and Hatton Promotions, which hasn't made all of the huge splashes that Matchroom has recently made, but keeps plugging along as a far better than usual "startup" promotional company led by a fighter. For now, Frank Warren remains the top power broker in UK boxing, but he lost the highly promising Brook to Matchroom, and that seems to indicate that he's also going to have to be on his toes. The game has definitely changed.
The best news for Froch is that finally his fights will be available on Sky Sports in the UK, as the Hearns have a great relationship with the network. Froch may sound egotistical with a lot of his quotes, and maybe he is, but fact is he's right. For the schedule he's kept, he has been alarmingly underpromoted in his home country by Hennessy Sports. This deal will fix that.