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Renaming the Cruisers: A Marketing Ploy


Mr. Sares' FanPost on the ever-increasing size of heavyweights got me thinking about the cruiserweights. These poor tweeners are too big for fighting at light heavy and too small to really compete with today's 6'8" giants in the unlimited division. 

The division hasn't ever caught on with American audiences, despite its fighters being about the size of the classic heavyweights. No one wants to stay at cruiser, because there's no money there.Yet there should be lots of good fighters there. A 6'0" 190 lb athlete who doesn't run a 4.4 40 isn't going to make it in the NFL; there's got to be plenty of potential next Tysons and Holyfields sitting around, right?

My hunch is that at least part of the problem with this division is the name: what does "cruiser" even mean, anyway? My first thought is that the name is supposed to evoke fighting ships, but there hasn't been a good naval arms race since England-Germany 1911. Of course, I don't know what "welter" is supposed to mean either, but the name's achieved grandfather status.

In a world where the sanctioning bodies are running out of elements and gems to name belts after, the powers that be should have no problem getting behind a name change encouraged by boxing fans that's good for business.

 

Here's my off the top list of possible new names. I'm sure y'all have something better.

Bossweights

Chiefweights

Bomberweights

Missileweights

Superweights

Greatweights

Niceweights

Meanweights

Strongweights

Badweights

BadAssweights

BadAssMuthaF*%#erweights

Thickweights

AMERICAweights

Fryweights

Burgerweights (weighing in, at 794 quarter pounds...)

Truckweights

Paperweights

Grandweights

Killweights

Stunweights

Strikeweights

Overweights

 

Put your thinking caps on, and let's get Steve Cunningham a payday.

                                                                                                                                                                                                               

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