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British Scene: Liam Walsh vs Paul Appleby Preview

Boxing manager and promoter, Frank Warren (C) poses for the media after announcing BOX NATION, the new boxing television station at the Frank Warren Press Conference held at the O2 arena on September 22, 2011 in London, England.  (Photo by Dean Mouhtaropoulos/Getty Images)

Dave Oakes previews Friday's Commonwealth super-featherweight title fight between Liam Walsh and Paul Appleby.

This Friday’s Commonwealth title clash between Liam Walsh and Paul Appleby may be the start of something special, not in terms of their prospective careers but in terms of the future of British boxing and how it’s televised.

Ladies and Gentlemen, Boys and Girls, welcome to the TV arena, BoxNation. This new channel, found at 456 on Sky, is the first sports channel to be exclusively dedicated to boxing (well, with a bit of MMA as well). This could landmark moment in how boxing is broadcast. It could be successful and provide the blueprint for other networks in other countries to follow, or it could be a complete and utter failure which may well result in the internet becoming the main provider of live action in the future.

ITV have pulled out of boxing, Sky is seemingly losing interest and the BBC is a joke, and whilst Five have dabbled recently, they don’t seem likely to become major players. This may be the last hurrah as far as televised boxing is concerned.

The early signs for BoxNation are encouraging; there are deals in place with Frank Warren and Sauerland Events and rumours of other interesting developments, including the return of Steve Bunce’s Boxing Hour - a fan’s favourite that disappeared when Setanta sank.

Star-divide

A lot of people are comparing the emergence of BoxNation with Setanta; the major difference for me is that Setanta spent ridiculous sums of money securing rights to various football competitions. BoxNation seems to be far more in control of their expenditures – the billion pound football business being a world away from boxing helps in that regard.

The main obstacle BoxNation has is securing enough subscribers to make it a financially viable business, which is similar to Setanta, but BoxNation will require far fewer subscribers to cover their outgoings compared to what Setanta needed. Boxing is very popular in the U.K but whether it’s popular enough for a decent amount of people to subscribe (it’s free at the minute, £10 a month by the years end) remains to be seen.

As a boxing fanatic, it’s fair to say I’m extremely excited about the prospect of BoxNation, I think I can speak for all fight fans when I say that if they can get the formula correct, this could be a very good thing for us. The key to gaining subscribers will be competitive match-ups, plenty of live shows, plenty of delayed showings of fights from overseas (Japanese fights would be a welcome addition) as well as documentaries, Buncey’s Boxing Hour and other shows that would be cheap to make but popular with fans – Phone-ins, Quizzes, Top 10’s of various boxing related things, Classic Fights, a news programme twice a week, plenty of interviews and behind the scenes access to fighters and trainers - the possibilities are endless. Can you tell I’m excited yet?

Anyway, I’ve been sidetracked slightly. I better talk about the Walsh v Appleby fight.

This is an intriguing match-up, the up-and-coming Walsh meeting the former hot prospect who is trying to get his career back on the tracks after a series of below par performances.

Appleby, 17-2 (11), is a year younger than Walsh but has had a harder career. He won the British title when he was 20, beating John Simpson in just his twelfth outing. The fight was a toe-to-toe affair, Appleby edging a close decision. A successful defence against Esham Pickering followed. It was his second defence against Martin Lindsay that started the downturn in fortune for the South Queensferry man. Lindsay, the underdog, produced a sterling performance to stop Appleby in the sixth round of a thrilling contest. In his only competitively matched fight since then he was beat up and outpointed by Joseph Laryea, who was subsequently pummelled to submission by Ricky Burns.

In Walsh, 11-0 (8), Appleby faces a young, unbeaten, hard-hitting champion. The Cromer fighter has emerged as one of the better prospects in British boxing; he’s been matched carefully in his short career but looks to have the talent to make a major impact.

Walsh won the title in what was the toughest fight of his career – a points victory over the unheralded Maxwell Awuku. The Ghanaian (the ‘new Azumah Nelson’ – obviously!) gave Walsh a hard night, landing some heavy shots in the sixth and seventh rounds. It was Walsh who prevailed though, showing a solid chin and good spirit to comeback and regain control late on. I remember remarking during the bout that it was a perfect learning fight for Walsh - one that should stand him in good stead this Friday.

Appleby is the more experienced fighter, and he knows this may be his last chance to revive a stalling career. It’s hard to imagine Appleby not being fired up for this fight, which could prove to be his downfall. He’s shown in the past he likes to get involved in a tear-up, he’s also shown he can be easy to hit and can be hurt.

If Appleby boxes with controlled aggression he’s got a chance, if he opens up early and elects to trade with Walsh then there will only be one winner. Walsh is unquestionably the puncher in the fight; he carries respectable power in either hand and looks to be a wicked body puncher when he switches down.

The bookmakers have got the fight fairly close, obviously taking into account Appleby’s impressive ascent to British champion so early in his career. It remains to be seen whether Appleby can reproduce that form, personally, I have my doubts. Walsh is the sensible pick here; he’s the fresher fighter and carries the speed, accuracy and punch power to get the job done inside eight rounds.

e-mail Dave Oakes

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Do you think there’s enough of an appetite in Britain for further subscription fees (the BoxNation ones coming on top of Sky) to sustain it in the long term? I have my doubts. I would be very interested to know how many subscribers they require per month in order to make a profit.

Good luck to them though – I’m particularly hopeful they will secure cheap rights to interesting foreign fights that would otherwise not get broadcast here

by thirdslip on Sep 29, 2011 9:04 PM EDT reply actions  

Like I said, it remains to be seen how many subscribers they can attract. I’ve been told they need around 100,000 subscribers in the first 12 months to make it a profitable business. If they attract that number or greater, it will allow them to get some of the bigger fights from the U.S on a more regular basis.

Boxing is far more popular in Britain than most people would imagine. Calzaghe v Lacy attracted well over a million viewers at daft o’clock in the morning and the last fight on ITV4 drew 700,000 even though it was in direct competition with Pop Factor and I’m a Nob-head Dancing – two very popular shows.

You can also take into consideration the live gates boxing draws around the country – numerous small hall shows attract good crowds (probably more than Barker v Martinez will do, if we’re counting people who actually buy tickets).

The fanbase is there, it’s a case of whether BoxNation can make it worth them paying the subscription fee.

by Dave Oakes on Sep 30, 2011 4:10 AM EDT up reply actions  

Dave, are you going to preview Rees v Matthews? From what I’ve read, the Scouser seems chinny………..does he have a decent shot at the upset?

by DPlainview on Sep 29, 2011 9:58 PM EDT reply actions  

I should be writing a preview for it later on depending on how the day unfolds. Even if I haven’t got much time, I’ll write a few paragraphs.

Derry hasn’t the solidest whiskers. He stands an outside chance of the upset, it all depends on which Rees turns up. He’s a couple of levels above Matthews when he’s on form but we’ve seen numerous times in the past that he can fail to turn up, both mentally and physically. He made a meal of winning his last fight and Matthews is a tougher opponent than Andy Murray was.

by Dave Oakes on Sep 30, 2011 4:16 AM EDT up reply actions  

The idea of a channel devoted entirely to boxing is…awesome, for the lack of a better adjective. It’s the sort of thing promoters could use to build up young up and comers, and like Dave mentioned, there’s the potential of consolidating the international scene, bringing everything together and exposing fighters that deserve exposure to the audience that needs to see them.

Assuming enough people bit on the channel. They should.

by The Twillness on Sep 30, 2011 12:06 AM EDT reply actions  

They should recruit me as ‘Ideas Manager’. Honestly, I’ve got so much excitement and enthusiasm about the way the channel should operate I could write 10,000 words on it. I’m like a kid at Christmas.

by Dave Oakes on Sep 30, 2011 4:20 AM EDT up reply actions  

Assuming enough people bit on the channel. They should.

I will be subscribing, i’m pretty sure. So long as the schedule stays strong once the free period is over.

by Matt Mosley on Sep 30, 2011 12:53 PM EDT up reply actions  

For anyone interested:

FORTHCOMING EVENTS ON BOXNATION:

Friday 30th September
Commonwealth Super-Featherweight Championship: Liam Walsh v Paul Appleby

Saturday 1st October
WBA & IBF World Cruiserweight Championship: Steve Cunningham v Pablo Hernandez

Wednesday 5-8th October
World Amateur Championships from Baku, Azerbaijan

Friday 7th October
Amateur Boxing – The Royal Albert Hall Cup: UK Combined Services v US Armed Forces

Saturday 15th October
From the Liverpool Echo Arena:
WBO World Light-Heavyweight Championship: Nathan Cleverly v Tony Bellew
European & WBO Intercontinental Super-Middleweight Championship: Piotr Wilczewski v James DeGale
From the Staples Centre, LA, USA:
The WBC World Light-Heavyweight Championship: Bernard Hopkins v Chad Dawson

Friday 21st October
British Cruiserweight Championship: Robert Norton v Leon Williams

Saturday 22nd October
WBO & WBC World Cruiserweight Championship: Marco Huck v Rogelio Omar Rossi

Friday 28th October
WBO Intercontinental Welterweight Championship
Frankie Gavin v Frank Haroche Horta

by Dave Oakes on Sep 30, 2011 2:59 PM EDT reply actions  

Walsh v Appleby really great fight—Walsh WKO8, last seconds of R8. Both were KD’d, Walsh in reality twice but Ian John Lewis was refereeing and blew the call the second time, wouldn’t have changed anything though. High, high action all the way through.

There is no safety in numbers, or in anything else--James Thurber, 1939

by BoxAnne on Sep 30, 2011 5:42 PM EDT reply actions  

Yeah, it was a very enjoyable night of boxing. I wish Walsh would be more aggressive early, he tries to box on the back foot and be a little bit too cute, he’s much better when he’s coming forward. He also need to go to the body more, he’s very effective when he does so, as the knockout showed.

by Dave Oakes on Oct 1, 2011 4:42 AM EDT up reply actions  

Dave,

I lost my rag with Sky and with me being “Mr Angry”.. ended up telling them to go and f*** off, but I do miss it. Out of curiosity, is this new channel over and above the Sky Sports package?

by Phill on Sep 30, 2011 8:23 PM EDT reply actions  

It’s easy to lose your rag with Sky. My monthly subscription fee has doubled in the 10 years I’ve been with them and the quality of shows has decreased. Customer service is pretty poor as well.

BoxNation is completely separate to any Sky package. You should be able to get it free if you’ve still got your Sky box. The £10 subscription will kick in by the end of the year.

by Dave Oakes on Oct 1, 2011 4:47 AM EDT up reply actions  

WooHoo!!

Thanks Dave,
Just checked and it’s on and free! (for now) ;)

by Phill on Oct 1, 2011 6:49 PM EDT reply actions  

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