Integrated Sports Media announced yesterday that it will distribute Carl Froch vs Yusaf Mack and selected undercards on Saturday afternoon, November 17th, live from Capital FM Arena in Nottingham, United Kingdom. The event has been titled "True Brit" and will showcase British fighters in each bout. In the main event IBF world champion Froch will defend his title against challenger Mack. Mack has previously challenged for the IBF light heavyweight title but came up short after taking an early lead against Tavoris Cloud.
The chief supporting bout of the card features WBC International Silver light heavyweight champion Tony Bellew against South American light heavyweight champion Roberto Feliciano Bolonti. Both Bellew and Bolonti only have 1 loss but Bellew has fought a considerably higher level of opposition. Froch and Bellew represent the "True Brits" of their respective bouts and are heavily favored to win.
The remaining televised undercard, pending time restrictions, may include British prospects such as lightweights Scott Cardle and Martin J. Ward, bantamweight Khalid Yafai, middleweight Ryan Aston, and featherweight Leigh Wood. All fights and fighters are subject to change. Press release specifics follow:
"True Brit," presented by Matchroom Boxing, will be distributed in the United States by Integrated Sports Media for live viewing at 3:00 PM/ET - 12:00 PM/PT on both cable and satellite pay-per-view via iN Demand, DIRECTV, DISH Network and Avail-TVN for a suggested retail price of $29.95.
"True Brit" will also be available to view via Fight Now TV, America's only 24-hour combat sports and entertainment channel, on Cablevision channel 464 as part of the iO Gold package.
Go online to www.integratedsportsmedia.com & www.fightnow.com for more information about the "True Brit" PPV. Follow Integrated Sports (@integratedppv) and Fight Now TV (@fightnowtv) on Twitter.