Floyd Mayweather Jr and Miguel Cotto are lucky -- as are the promoters and HBO -- that they're both such legitimate stars, because these two are stinking out the joint getting anyone interested in this thing. I mean, this is the preview clip for Face Off, what they're airing to try and get you to watch this thing. Why would you watch this?

"Do you have anything to say to Floyd?" "No."

DRAMA!

Part of me wants to do the upstanding citizen thing and compliment them on a lack of phony drama, but it's not phony drama I crave, it's real drama. I don't need hatred, I don't need Margarito, I don't need Bernard Hopkins' verbal hysterics, I don't even need bad blood.

[ Mayweather vs Cotto 24/7 Trailer ]

But damn, how about some tension? How about this not seeming like another day at the office for two of the best and most well-known fighters of their generation?

What they're telling me right now is that this is just a fight, nothing more, no biggie, they've been here before, BFD. And I guess that's fine and all, and it's not like I'm not going to watch the fight or anything, but this whole promotion is just a shrug of the shoulders.

Like I said, everyone's lucky these two just plain matter. And I don't mean that in a snide way. It's a good thing. But I still wish there was something resembling the flowing of competitive juices. I am happy that Max doesn't appear to be searching for fake emotion though. I'll just have to accept that this fight is business and perhaps little more. I do love a good story, though.