"What is a champion? Win, lose, or draw, a guy performing to his best. Appreciating everything that he has received. Dedication. Hard work. Belief. Great heart. And never forgetting the operating tool that helped you become champion."
And then we go into Mayweather doing his "aw, shucks" routine, with, "Why I gotta be the bad guy?" Yes, he's "The Human ATM Machine." His belief that doing what you say you will do makes you a good guy is ... well, I'm pretty sure that can be easily broken down by just about anyone.
This is just Floyd being Floyd. He's a bad guy because he's a bad guy. Like all the great wrestling heels, what makes him effective is what Michael Hayes once said about being a great heel: A heel has to believe that he's right. And I think Floyd believes that he's right, that he's been the underdog, that he's been persecuted. I don't agree with it, but I think that's part of what drives him.
And he does have his points, too. That's another part of it. But make no mistake, Mayweather is the bad guy in the scripted promotional tools sense, and he knows it.
Mayweather faces Miguel Cotto on May 5 in Las Vegas, live on HBO pay-per-view.