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THE GOODBYE LOOK: Miguel Cotto-Floyd Mayweather Jr. Preview
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thecruelestsport.com
And, between Face Off, Floyd Mayweather Speaking Out, 24/7, a live weigh-in, and five hours of prefight coverage, HBO has done more than its share to create the illusion that Mayweather is some sort of cultural touchstone. There is something cynical about all this in-house hype. Think about it: You pay X dollars a month for a premium network and are forced to sit through hours of infomercials designed to get you to buy extracurricular programming. It suggests one of these quarterly PBS or NPR pledge drives, except the motivation is far more calculating. Why Time Warner would hitch itself to a star recently convicted of domestic violence and on his way to doing points in a jail cell instead of scoring points in the ring is another puzzle altogether. It is one thing to produce Mayweather pay-per-view outings, but another thing to make a convicted criminal some sort of network flagship week after week. From The Cruelest Sport
