Chavez Jr vs Martinez Video: HBO Fight Preview

For a video that only lasts two and a half minutes, this little hype job does a good video of getting across some of the more basic promotional aspects of the bout.

Julio Cesar Chavez, Jr. is, of course, the son of a legend. But he chose not to just sit around Mexico and live off his name, instead following in his father's footsteps. And, taking a fight against Sergio Martinez, is now moving past the point of simply taking the easy road in the ring.

The "Martinez had his title taken away so they could give it to the golden boy" angle is an obvious one, but it still works.

Honestly, there's only so much hype needed here. The fight is going to be fantastic, I have very little doubt about that. Chavez is already a superstar, denying that would be crazy. Martinez has been around and has a bit of steam behind his name and his association with the top end of the pound-for-pound lists.

As long as HBO can keep promotional materials simple and appealing, this isn't a hard fight to sell and should do well.

...even if they lose a few viewers because of Canelo vs. Lopez on Showtime.

X
Log In Sign Up

forgot?
Log In Sign Up

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior users will need to choose a permanent username, along with a new password.

Your username will be used to login to SB Nation going forward.

I already have a Vox Media account!

Verify Vox Media account

Please login to your Vox Media account. This account will be linked to your previously existing Eater account.

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior MT authors will need to choose a new username and password.

Your username will be used to login to SB Nation going forward.

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.

Join Bad Left Hook

You must be a member of Bad Left Hook to participate.

We have our own Community Guidelines at Bad Left Hook. You should read them.

Join Bad Left Hook

You must be a member of Bad Left Hook to participate.

We have our own Community Guidelines at Bad Left Hook. You should read them.

Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.

tracking_pixel_5349_tracker