Merit in boxing is multifarious: there is merit in professionalism, merit in ability, in resilience, aesthetic, even in atavism. There is also financial merit, and while Bradley is an exemplary prizefighter, he sorely lacks the crucial financial element. Rather inexplicably, Bradley doesn’t resonate among the African-American community; aesthetically, his name has become almost taboo. While Marquez can sweeten the pot with money generated through Mexican television rights and a raucous caravan of traveling fans, Bradley brings little more than an honest effort and the dubious distinction of being "the man who beat the man" to the bargaining table. Read more from The Cruelest Sport.