Typically, the job of selling the athletes are the promoters and/or commentators. I think Showtime does a fantastic job of this, as does HBO as long as the potential pay off is big enough.
Given that Rigo works for HBO, he depends on Lampley, Jones, Kellerman, Ward, Arum, etc. Other than Kellerman and occasionally Ward, none of the above seem particularly interested in supporting or investing in Rigo, so it's up to us.
Pretend Rigondeaux's camp came to you and said, "We've seen your comments on Bad Left Hook and it's obvious you are an expert on the sport. How do we make the fans love a top 3 talent in the sport that doesn't speak english?
What would you say?