HBO no longer working with Golden Boy Promotions, network war heats up

Josh Hedges

In a move that has long been in the works but not official, HBO Sports announced this morning that they will no longer be doing business with Golden Boy Promotions, putting the wars between HBO and Showtime and Top Rank and Golden Boy at a new level.

HBO, the network that helped build a fledgling Golden Boy Promotions when it got started and was expected by most pundits to fail, has announced this morning that they will no longer do any business with the promotional giant, throwing their lot in with Top Rank and other promoters like Lou DiBella, Goossen Tutor, and Gary Shaw, with Golden Boy now entirely featured on Showtime.

The news is shocking in that it's a big, big deal for the American boxing landscape, but also not a major surprise. At this point, HBO was only featuring Bernard Hopkins, Adrien Broner, Keith Thurman, and bubble-burst Seth Mitchell out of the Golden Boy/Al Haymon camp anyway, having recently lost Floyd Mayweather to a long-term deal with Showtime.

In some respects, this is a rebuilding move by HBO. They will feature guys like Manny Pacquiao, Juan Manuel Marquez, and Sergio Martinez, who are nearing the ends of their careers, but this also makes room for younger fighters like Brandon Rios, Nonito Donaire, Andre Ward, and others to make themselves the new cornerstones of HBO boxing.

In others, it's a sign of HBO digging in their heels and choosing their weapons in what has become a serious war between the networks and the rival promoters. Golden Boy has been going this way for a while; when their sweetheart deal with HBO ended, and HBO was no longer catering to their every lousy whim, they started gradually moving fights over to Showtime and new boss Stephen Espinoza, a former GBP lawyer. For years, Golden Boy fighters rarely did their work on Showtime. Now, they will exclusively be there.

I'm not saying that Golden Boy can't survive without full backing from a network, I'm only saying that's how they've done business over the years. In today's boxing world, it makes sense to do business that way. It's smart. The sport today is run in large part by TV money.

Apart from the Big Two, this opens doors for the smaller promoters at HBO. They'll have more dates open to get some fights on major TV.

There are so many layers to what this means for the business right now that it's hard to get them all in here and get the post up soon enough. Let's talk shop in the comments. This is somethin' else, alright.

X
Log In Sign Up

forgot?
Log In Sign Up

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior users will need to choose a permanent username, along with a new password.

Your username will be used to login to SB Nation going forward.

I already have a Vox Media account!

Verify Vox Media account

Please login to your Vox Media account. This account will be linked to your previously existing Eater account.

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior MT authors will need to choose a new username and password.

Your username will be used to login to SB Nation going forward.

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.

Join Bad Left Hook

You must be a member of Bad Left Hook to participate.

We have our own Community Guidelines at Bad Left Hook. You should read them.

Join Bad Left Hook

You must be a member of Bad Left Hook to participate.

We have our own Community Guidelines at Bad Left Hook. You should read them.

Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.

tracking_pixel_5349_tracker