In the build-up to Floyd Mayweather's pay-per-view event with Robert Guerrero, Showtime has made the decision to bring in the man that was the head of HBO Sports when Mayweather made his leap to superstardom in the mid to late 2000's. Ross Greenburg, fired from HBO in the summer of 2011 for losing Manny Pacquiao to Showtime for one fight among other things, has been hired by Showtime to work on the promotional build-up for Mayweather's pay-per-view show.
According to SI.com's Chris Mannix, Greenburg will primarily serve two functions. The first is giving help to Showtime's All Access reality show, which is essentially their version of HBO's 24/7. The big thing, however, is that Greenburg has been brought in to produce a one-hour documentary about the last year of Mayweather's life, including his stint in prison last year. The documentary will air on CBS as part of the build-up for the pay-per-view.
Mannix was able to ask Greenburg his thoughts on his transition to Showtime and why he is coming back after such a tough fall only two years ago.
"This has always been in my blood," Greenburg told SI.com. "I have always been a producer at heart. I love telling stories. It’s refreshing. There are not a lot of headaches. I didn’t have to put out too many fires. I really enjoyed the people I work with."
"I guess I feel like [Kevin] Youkilis and [Johnny] Damon going into the [Yankees] locker room," Greenburg said. "I’m just interested in helping [Showtime Executive Vice President] Stephen [Espinoza] as much as I can. It’s been very easy for me. They have welcomed me like family. It’s like Jeter putting arm around Youkilis. I’m back doing what I want to do. I have to take care of my family. I’ll always remember and cherish the glorious past. I had a wonderful 33 years [at HBO]."