This thing you're about to see is real life. Seriously.
"Broham" and all. Here's Robert Guerrero challenging Victor Ortiz for a fight:
"I can do that for sure broham..."
Guerrero (31-2-1, 18 KO) is coming off of a one-sided decision loss to Floyd Mayweather, while Ortiz (29-4-2, 22 KO) hasn't fought since June 2012, when he had his jaw broken by Josesito Lopez. Ortiz has competed on "Dancing with the Stars" since then, though shockingly it appears to have not made him a household name in mainstream media, because "Dancing with the Stars" is only mainstream media in that a lot of people watch it, but there's no actual emotional investment in it or anything. It's garbage TV for extremely bored and/or boring human beings who say things like, "I just like to turn my brain off for a while sometimes," as if that's a good thing. But I digress.
Guerrero's definitely right about one thing: Guerrero-Ortiz sounds a lot better than Ortiz-Mosley does, and it fits the sort of matchmaking Golden Boy has been doing lately. It's about even on paper, it's got good action potential, and it relies on fans to not give up on someone just because they lost a fight, which is going to be really important to keep the sport moving forward instead of stagnating. As Richard Schaefer has said, and many others have, too, the UFC has been able to keep strength in part because losing a fight isn't a death knell for them. You lose, you come back. Put on a good fight and lose, even better. Losing shouldn't be the end of the world -- when it's seen that way, it understandably causes extreme caution for fighters, managers, promoters, and everyone else who makes the fights, because even a mild risk has to be weighed properly, and "properly" often amounts to "no thank you." But I digress again.
Wait, no I don't.