Mayweather vs Canelo: Richard Schaefer confident that PPV revenue record will fall

Esther Lin/SHOWTIME

Golden Boy's Richard Schaefer says that tomorrow night's fight between Floyd Mayweather and Canelo Alvarez will set a new record for pay-per-view revenue.

Richard Schaefer has an enormous hit on his hands, and he knows it just like everyone else does. With the live gate record already smashed, Schaefer now says he's fully confident that the pay-per-view revenue mark will also fall. From BoxingScene.com:

"I am very, very confident to say that this is the highest grossing boxing event of all-time - there is no question about it. The 2.5 [million buy], I'm not prepared to say that [it will be broken]," Schaefer said.

"The gross is bigger than [De La Hoya-Mayweather]. I'm pretty confident that it will be over 2 million [buys], very confident. It will break the highest gross."

Schaefer is not the only one projecting a buy figure of over two million, but few seem confident that it will set a new record for buys. The fact that it's going to go over two million -- if it does, anyway -- is remarkable in itself. Add in the fact that more homes will be paying for HD than did for De La Hoya-Mayweather, and the fact that this fight is priced at $74.95 in HD and $64.95 in standard definition, and you have the revenue record falling even if the buy record is not eclipsed or even closely challenged.

I don't know that this is a bigger or more significant fight than De La Hoya-Mayweather was, but I do know that they've done a masterful job promoting this event, the fighters have really gone the extra mile to do their part to promote it (not always the case), and the attention has been both earned through hard work and just sort of naturally came because Floyd and Canelo have been perfect media foils for one another.

X
Log In Sign Up

forgot?
Log In Sign Up

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

Join Bad Left Hook

You must be a member of Bad Left Hook to participate.

We have our own Community Guidelines at Bad Left Hook. You should read them.

Join Bad Left Hook

You must be a member of Bad Left Hook to participate.

We have our own Community Guidelines at Bad Left Hook. You should read them.

Spinner

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.

tracking_pixel_5349_tracker