IBF heavyweight titlist Anthony Joshua has collaborated with Lucozade Sport on its new Made To Move campaign which features a short video that spans the young champion’s life to this point.
The video starts with an active ‘Baby Joshua’ taking his first run down the block as it transitions to ‘Adolescent Joshua’ running track, ‘Teen Joshua’ playing soccer, and then ‘Young Adult Joshua’ having some run-ins with the law.
Then Joshua’s mother appears, picking him up from police custody, which redirects Joshua back on a constructive path (quite literally). That segues into Joshua working tirelessly in the gym right before he’s inside the ring, knocking some poor schmuck unconscious. Both ‘Baby Joshua’ and ‘Adult Joshua’ raise their arms triumphantly.
If you have ninety seconds to spare, it’s worth a watch.
Joshua is currently scheduled to defend his world title against Wladimir Klitschko on April 29 at Wembley Stadium.