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"Hits & Chicks": The low point of fight advertising

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If you've ever seen a fight ad for boxing or MMA that you thought was corny, maybe a little bit stupid, or just plain annoying, fear not.

Showtime Sports has come up with bar none the absolute worst pandering to the lowest common denominator that I have ever seen. Here it is, a video titled "Hits & Chicks."

If anyone at Showtime is reading this by chance, I think I have only one question:


Wait, I have a second:

"What the f***?"

I will give them some credit for focusing on Sam Peter instead of Vitali Kiltschko. That's about it.



My God.