Mayweather vs Ortiz Promised Big Promotional Push by HBO and Time Warner

According to Dan Rafael of ESPN.com, HBO has "landed" the September 17 fight between Floyd Mayweather Jr and Victor Ortiz for HBO pay-per-view, which I'm sure is absolutely zero surprise to anyone as I don't recall there ever being so much as a question about whether or not HBO would be the network behind this fight, as Mayweather is a pure HBO fighter and Golden Boy almost never works with Showtime for anything beyond ShoBox.

But the story here is really about how much Golden Boy was able to get from Time Warner, which owns HBO, after seeing Manny Pacquiao bolt to Showtime earlier this year:

Time Warner also controls print and online publications such as Sports Illustrated, People and Entertainment Weekly.

Golden Boy followed Top Rank's lead in its negotiations with HBO, which was desperate to retain Mayweather, who has fought all of his major fights on HBO or HBO PPV, especially after losing Pacquiao.

"We wanted to make sure all other assets that HBO has available will be fully utilized to support this fight and give it the widest possible exposure," Schaefer said. "I am very happy that HBO Sports and HBO senior management were very open and that we had productive conversations, which fell on open ears. HBO seems very motivated and excited to show the world what they can do utilizing their vast array of assets."

So could Mayweather vs Ortiz get a feature in Entertainment Weekly? Or People? Sure, why not? I don't need to see what raggedy white shirt Brangelina wore in tandem this week, do I? Five questions in a row? YES!

The show is being titled "Star Power," which is typically boring and will of course be all but completely ignored as people just call it "Mayweather vs Ortiz" instead. Let's just hope there's no lightning or fire on the poster.