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Matchroom Sport Nearing Deal With George Groves

George Groves could be the newest Matchroom star. (Photo by Julian Finney/Getty Images)
George Groves could be the newest Matchroom star. (Photo by Julian Finney/Getty Images)
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The Daily Star reported a few days ago that British and Commonwealth super middleweight titlist George Groves is close to signing a promotional contract with Matchroom Sport, a move that would further cement the firm as the new top promoter in the United Kingdom.

Groves (13-0, 10 KO) has been promoted by David Haye's Hayemaker, and managed and trained by Adam Booth, but I think everyone involved understands that Hayemaker Promotions has largely been a vanity project for Haye himself, and that a move to Matchroom does nothing but help Groves move his career forward. Booth would likely still stay on in his current roles for Groves.

Should the deal go through as expected, Groves would be but the latest in a string of tremendous signings by Eddie Hearn. Within the last six months, Matchroom has inked Carl Froch, Kell Brook, Darren Barker, and Gavin Rees. Groves would be another terrific signing, and would make very clear that they are the promoter to be reckoned with on British shores, a spot that for years has belonged to Frank Warren, who still has a formidable roster of his own, but built now around prospects, while Matchroom has scooped up more established fighters, many of whom are still young with plenty of upside themselves.

As for Groves' next fight, it looks like he'll rematch Kenny Anderson (13-1, 9 KO), the Scot who put Groves on the mat in their exciting November 2010 fight. Anderson is currently scheduled to fight on August 27.