Cotto vs Trout fight peaks at nearly 1.4 million viewers on Showtime, sets new record

Last Saturday night's Miguel Cotto vs Austin Trout fight card on Showtime peaked at nearly 1.4 million viewers, and averaged 1.047 million, setting a new record for Showtime boxing broadcasts.

Trout (26-0, 14 KO) scored the upset over star attraction Cotto (37-4, 30 KO) in the main event from Madison Square Garden, and it's pretty clear now that even if Cotto didn't win, Showtime's boxing brand has become far, far stronger due to their close relationship with Golden Boy Promotions, the company that brought Cotto vs Trout to Showtime, and also gave them the hit Canelo vs Lopez fight in September.

Next weekend, Amir Khan makes his Showtime debut, and though those numbers aren't expected to come close to Canelo or Cotto level, it's just another example of an HBO favorite moving to Showtime, a network that has thrived this year, despite any criticisms about working so closely with one promoter.

Related: Showtime sees ratings, stronger brand under Espinoza