Frank Warren's BoxNation channel has secured the UK television rights to the May 5 bout between Floyd Mayweather Jr and Miguel Cotto, which could go a long way toward establishing the subscriber network and its currently rocky outlook for the future.
BoxNation launched in full in September of last year, and thus far has had a consistent, very good schedule of fights, including domestic bouts with Warren's fighters, shows from Sauerland Event, and several notable cards from the United States.
Mayweather vs Cotto is, by far, the biggest fight on the global stage that the nation has aired thus far, and could help with what has reportedly been a tough go thus far for the network, which has apparently had less subscribers than anticipated, and possibly less than can keep the network afloat much longer. That's not official, for the record, just the scuttlebutt.
If Mayweather vs Cotto can help to lure people to the brand, will they simply pay £10 for a month and catch the big fight (which airs early in the morning live) or stick around long-term?
It's a gamble as an investment for the network, but one they just might have to be willing to risk if there's going to be any long-term future at all.