Floyd Mayweather and Canelo Alvarez concluded their promotional press assault last night in Los Angeles, the final stop on a 10-city tour that had big, lively turnouts in every city the fighters hit.
Mayweather (44-0, 26 KO) and Alvarez (42-0-1, 30 KO) have built up significant buzz two months out from fight night on September 14, giving us reason to believe this could be the biggest fight since De La Hoya-Mayweather in 2007, eclipsing all Floyd and Manny Pacquiao mega-fights since then.
Tickets functionally sold out in less than two minutes when they went on sale last Tuesday, and it's expected that PPV numbers will be big -- even with a $5 price hike -- and closed circuit should also do well. If the fight does go to movie theaters again, that could be a really big hit this time out, too.
All in all, expect a lot of money to come from this fight, and a good chunk of that can be credited to the fact that the fighters, promoters, and network went all-out to promote this thing on a ground level.