Richard Schaefer has an enormous hit on his hands, and he knows it just like everyone else does. With the live gate record already smashed, Schaefer now says he's fully confident that the pay-per-view revenue mark will also fall. From BoxingScene.com:
"I am very, very confident to say that this is the highest grossing boxing event of all-time - there is no question about it. The 2.5 [million buy], I'm not prepared to say that [it will be broken]," Schaefer said.
"The gross is bigger than [De La Hoya-Mayweather]. I'm pretty confident that it will be over 2 million [buys], very confident. It will break the highest gross."
Schaefer is not the only one projecting a buy figure of over two million, but few seem confident that it will set a new record for buys. The fact that it's going to go over two million -- if it does, anyway -- is remarkable in itself. Add in the fact that more homes will be paying for HD than did for De La Hoya-Mayweather, and the fact that this fight is priced at $74.95 in HD and $64.95 in standard definition, and you have the revenue record falling even if the buy record is not eclipsed or even closely challenged.
I don't know that this is a bigger or more significant fight than De La Hoya-Mayweather was, but I do know that they've done a masterful job promoting this event, the fighters have really gone the extra mile to do their part to promote it (not always the case), and the attention has been both earned through hard work and just sort of naturally came because Floyd and Canelo have been perfect media foils for one another.