If Bob Arum has his way, Miguel Cotto will face off with Canelo Alvarez rather than Gennady Golovkin, who just recently called out Cotto after squashing Daniel Geale on Saturday. Arum does, however, acknowledge that ultimately the decision is up to Miguel Cotto.
"Certainly, it's up to Miguel who he wants to fight but I think the Canelo [Alvarez] fight is a much more attractive fight," Arum said to Dan Rafael of ESPN.com. "Even though I love Golovkin and [K2 Promotions managing director] Tom Loeffler - and nobody can say that Golovkin isn't a great fighter - it's risk-reward in boxing. We don't know about Golovkin's ability on pay-per-view."
Miguel Cotto is essentially a free agent at this stage of his career, although he mostly works with Top Rank on a fight-to-fight basis. Thus we can expect Arum to exert his influence to push Cotto into pursuing a fight with Canelo, which would clearly be the more profitable fight.
Bob Arum also makes a valid point by questioning GGG's PPV credentials, particularly after lackluster ratings were reported following his fight with Daniel Geale. Some people theorized that Golovkin's fight was over before more people got the chance to tune-in, which is a bit funny to think about, but perhaps it was just an off night for boxing, or something completely different. Its all subject to speculation at this point.
What I think is abundantly clear at this point is that Canelo poses the highest reward for much less of a risk than a fight with Golovkin would be. If Cotto chose GGG instead of Canelo it would be a move made solely out of pride (and perhaps delusion). I expect that him and the people around him will be much more practical.