Okay boxing nerds, Wil has some graphs for you today showing exactly how big of a deal Cotto-Canelo is on the market, suggesting the future is bright for boxing's next generation. Yes, Miguel Cotto is at the tail end of his boxing career, but a 25-year-old Canelo still appears to have many prosperous years in front of him. And thanks to Spencer Stein of Rukkus.com who contacted me with some good info, we now have some pretty interesting data that proves that your surname doesn't have to be Mayweather nor Pacquiao to draw major interest in boxing.
With the average resale price for Cotto-Canelo sitting around $1650, it's already the third highest secondary market ticket ever recorded, sitting only behind Mayweather-Canelo and of course.
What we'll soon come to see is Canelo's growing star by the numbers. The data suggests that ever since Canelo's fight with Mayweather (even despite losing), there has been a significant increase in the secondary market for Canelo Alvarez fights -- with tickets to his fights averaging nearly 50% more on the secondary market since he fought Mayweather. Floyd Mayweather, on the other hand, has only seen a 14% increase on the secondary market during that same time span. Yes, Mayweather's fight with Pacquiao broke all records, but the prices were so high for tickets that the difference between what they sold for from the MGM Grand and what they went for on the secondary market was marginal.
Lastly, if we take a look at the general landscape on the primary market for the past few years (among the three top stars), we'll see that Cotto-Canelo is right up there with the biggest fights of all. Note that you won't see a data point for Mayweather-Pacquiao on this graph, and that's because the $5,000 price tag is literally off the chart. And to be completely transparent, if Mayweather's fights were included in the chart beyond just the times he fought Canelo, Pacquiao, and Cotto, all of those fights (sans the Berto fight) would be at the top of the range. This is basically my way of say Floyd usually draws big numbers -- surprise, surprise.
I'm sure the price for Pacquiao-Algieri will catch some eyes, as it certainly caught mine. I'll have to inquire with Stein to get further clarification but I believe there was some implication from that Pacquiao fight taking place in Macau and being priced in foreign currency.
Anyway, what this story tells is that tomorrow night's fight really is a big deal. Prices and anticipation is running high, and Canelo looks primed to be a cash-cow for years to come.