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Mayweather vs Pacquiao: Sponsorship tops $13 million

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In the end, it's all about the almighty dollar.

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It's by now well-worn territory that Mayweather-Pacquiao is raining money down for the fighters, the promoters, and Las Vegas in general, but let's add another note: ESPN reports that sponsorship alone has pulled in over $13 million, by far a new record.

The lead sponsor for the fight is Tecate, which put in a $5.6 million bid to be the official beer of the event, beating out Corona's $5.2 million bid. If that alone doesn't sound impressive, understand that the most total sponsorship for any fight before now is believed to be between $3.5 and $4 million.

You'll also be seeing trailers for three new films during the pay-per-view event, as Paramount Pictures/Skydance Productions has bought sponsorship time for Terminator Genisys and Mission Impossible: Rogue Nation, and The Weinstein Company has thrown in support for its boxing film, Southpaw.

So, it's cool that you'll pay $100 and get to see some commercials. Right? Cool?