A fall PPV clash between Miguel Cotto and Canelo Alvarez is looking like it'll be a cinch to sell, particularly after Cotto's most recent showing against Daniel Geale last weekend. Cotto-Geale drew an average viewership of 1.589 million viewers (peaking at 1.621 million), according to Nielsen Media Research, making it the third highest rated cable boxing telecast this year (all done by HBO). Considering this was a one fight telecast that lasted less than an hour, which doesn't provide much time for the audience to grow, that's a pretty damn good number to hit.
Canelo Alvarez's recent fight with James Kirkland still holds the highest rating this year, peaking at 2.296 million viewers. So put the star status of Canelo and Miguel together and you have yourself an easy and proven sell. Naturally promoters and anyone else who has a buck to earn from Cotto-Alvarez are drooling over the kind of money they are looking to earn this fall. Let's just hope they don't go anywhere near that $99 price tag for the PPV.