Call it "keeping up with the Joneses" or what have you, but Oscar De La Hoya and his company are taking steps to widen their content distribution by streaming live fights though Ring Magazine's website, RingTV.com.
Beginning September 4th, RingTV will start streaming live boxing matches and other content through Amazon Fire, Roku, and eventually Apple TV. They plan to stream two Golden Boy cards each month, including "LA Fight Club" - which recently lost its deal with Fox Sports 1 in favor of Premier Boxing Champions. Despite that setback, Golden Boy was able to find another outlet for their program on Spanish-language network Estrella TV. RingTV will also hopes to work with other promoters to secure streaming rights for other, non-Golden Boy events.
"The boxing fan of today is interested in following the sport through multiple mediums: cable, [video on demand], print, mobile, online and streaming video," said Michael Rosenthal, Ring's editor in chief. "Our fan base is loyal and eager to watch not only live, action-packed fights but everything that goes into making those fights. That includes training, press conferences, weigh-ins and more. The Ring TV app will help us deliver that type of content to fans all over the world."
In addition to live fights, The Ring also plans to offer on-demand fights from the Golden Boy library. This means you will likely be able to watch Manny Pacquiao plaster Oscar's face over and over again, to your heart's desire, any time of day. And yes, you were already able to do this via YouTube. It's still nice to have multiple options though...