Golden Boy Promotions boss Oscar De La Hoya and Dallas Cowboys owner Jerry Jones have discussed the possibility of bringing a future Canelo Alvarez fight to the massive AT&T Stadium in Arlington, Texas, with De La Hoya saying Jones believes the fight could be a huge success.
"Bringing Canelo to Dallas is a no-brainer. We discussed bringing over Canelo. We did not discuss any specific opponent, but he said he would love to have Canelo in his stadium. We really clicked. It was quite a conversation. ... Jerry said to me, 'You bring Canelo, he sells the place out.' Coming from him, he knows what he's talking about, and he was very confident in saying it."
Alvarez (46-1-1, 32 KO) will face Amir Khan on May 7 in the first ever boxing event at Las Vegas' new T-Mobile Arena. But AT&T Stadium is another ballgame, in more ways than one. For one thing, it's obviously a far bigger venue. It also doesn't bring the same amount of gate money that much smaller venues in Las Vegas can for major fights, as proven by Manny Pacquiao's two fights at AT&T Stadium in 2010.
For Pacquiao's win over Joshua Clottey, the paid attendance was 36,371, with a gate of $6,359,985. When Pacquiao fought Antonio Margarito seven months later, the fight had a paid attendance of 30,437, and a gate of $5,404,760. Both strong numbers, certainly, but take, say, the Pacquiao-Bradley rematch in 2014. That fight drew 14,099 paid attendance in Las Vegas, with a gate of $7,865,100, his lowest gate in Nevada as a PPV headlining, A-side star. There's simply more money and greater demand for more expensive tickets for big fights in Las Vegas, and that is unlikely to change any time soon.
That's not to say that Golden Boy or Canelo shouldn't fight at AT&T Stadium, mind you. It's a great idea, in fact, one that would make for a special event. When Alvarez fought Austin Trout at the Alamodome in San Antonio in 2013, he drew a sizable crowd, and he's a bigger star now than he was then. He also had a good turnout for his fight at Houston's Minute Maid Park last year against James Kirkland.
An event at AT&T Stadium could be fantastic, but it's worth noting that everyone may be leaving money on the table to fight there instead of Las Vegas, unless Jones gives a really huge site fee. Las Vegas' casinos are generally able to offer more money for the site fees, as well. Money is the reason big time boxing is largely held in Las Vegas. There's just a lot more money there than there is anywhere else.
One idea, of course, is for Canelo to face Gennady Golovkin at AT&T Stadium. Otherwise, it's hard to figure who he would be fighting for an event like that, but it's worth saying, too, that when Pacquiao fought there, he wasn't facing the biggest stars in the game. Clottey, a good fighter, was anything but a star, and Margarito was a disgraced former titleholder many felt shouldn't have been fighting at all. So maybe what Golden Boy and Jones see is not so much the biggest possible Alvarez fight -- which would be better off in Las Vegas, frankly -- but something else, something where the stadium props up a fight as more of an event than it really is.