Top Rank promoter Bob Arum doesn't have expectations through the roof for Terence Crawford's PPV debut against Viktor Postol, expected to take place on July 23rd. Amidst concerns that this could be a colossal failure of a PPV event given that neither Crawford or Postol are proven draws, Arum tells RINGTV.com that the PPV will cost less than $50 and that he's hoping for it to hit 100,000 buys.
"I have a whole history of looking for opportunities to launch a fighter on pay-per-view," Arum said on Thursday. "You cannot launch a fighter on pay-per-view and anticipate 500,000 or a million buys. I do it like I did with (Floyd) Mayweather, like I did with (Erik) Morales, like I did with (Manny) Pacquiao — 100,000 buys, hundred and a quarter and you build on it."
Arum does go on to admit, though, that the Crawford-Postol fight was forced to go on PPV since HBO has limited dates and Terence Crawford insists on fighting more than twice a year.
"Now HBO told us that they have all these fighters," Arum said. "The best you're going to do is two HBO dates a year. Crawford wants to fight more. Well, that's a perfect opportunity for me to do it on pay-per-view. I'm not looking to do half a million homes (on July 23)."
But the question still remains: even at a cheaper-than-normal PPV price, will that be sufficient to garner 100,000 buys? Crawford is a growing prospect-of-a-star on HBO, but he's far from a household name. Moreover, few people outside of hardcore boxing fans even know who Viktor Postol is - so that really puts a question mark on the PPV prospects for this card.
You tell me, fans, will you be buying this PPV this summer? How many buys do you think it reaches?