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PBC on NBC hits all-time low for primetime television

PBC continues to take a hit in the ratings department as its latest telecast was among the worst performances ever for a primetime sporting event.

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Wil Esco is an assistant editor of Bad Left Hook and has been covering boxing for SB Nation since 2014.

Premier Boxing Champions is clearly struggling. The Andrzej Fonfara vs. Joe Smith Jr. card held on primetime NBC this past Saturday was a dud, scoring a 0.8 overnight rating by Sports Media Watch. This number is down 20% from PBC on NBC's previous telecast in April, which scored a 1.0, and down 39% from the show before that, which scored a 1.3 last December.

The 0.8 rating is the lowest of nine PBC telecasts which have been held on primetime TV by a major broadcast network. Not only that, but the rating ranks among the lowest ever for a sporting event on primetime broadcast television.

Saturday night's PBC rating was more than doubled by MLB coverage on FOX, which scored a 2.0, and surpassed with a 1.3 rating by ESPN's O.J.: Made In America finale (which was a pretty damn good mini-series if you ask me).

So whether you blame this poor performance on lackluster matchmaking, the so-called "Mayweather-Pacquiao fallout," or just a general decline in the interest in boxing, this is clearly a troubling trend for the series. PBC on NBC has seen a decline in each of its six shows since debuting in March 2015, carrying a 2.5 rating.

Without more compelling fights to draw in larger audiences, advertisers for the shows will be increasingly difficult to come by, eventually making this operation completely unsustainable.

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