K2 promoter Tom Loeffler tells ESPN, now that the numbers have all trickled in, that Gennady Golovkin’s second PPV appearance against Daniel Jacobs on March 18 sold roughly 170,000 PPVs. That represents a modest increase from Golovkin’s PPV debut where he took on David Lemiuex in October 2015 in a fight that sold about 153,000 PPVs.
"The projection we are now getting is in the 170,000 range, which we feel is a good improvement over GGG's first pay-per-view show and many recent pay-per-views," Loeffler said.
Whatever you think of Golovkin’s numbers here, Golden Boy promoter Oscar De La Hoya will cite this as proof positive that his fighter Canelo Alvarez is the clear A-side in any negotiations with Golovkin, and won’t budge from what he deems as a “more than fair offer” for a September fight.
Loeffler, meanwhile, is satisfied with Golovkin’s commercial performance which generated about $10M in domestic pay-per-view revenue, despite half of that money going to cable and satellite carriers, while also going head-to-head with March Madness.
"Going against the NCAA tournament wasn't easy, but that was the date that worked for Madison Square Garden and TV and it was a great boxing weekend in New York," Loeffler said.
What do you think of Golovkin’s PPV performance? Does it indicate that his star is steadily rising or that he may be peaking in terms of drawing power?