Ticket prices for Mayweather-McGregor have been plummeting on the secondary market, but ESPN reports that total revenue for the big event is tracking to be a big deal. The biggest to be exact.
UFC promoter Dana White has pegged the over/under for pay-per-view buys at 4.9 million, which would be 300,000 more buys than the supposed fight of the century: Mayweather-Pacquaio.
Meanwhile sponsorship deals continue to come in and Mark Shapiro, co-president of WME/IMG (the company that owns UFC), says that total ticket sales were over $60M last week and that the fight week hype will only bolster widespread interest in the event.
"It's impossible for us to not break the record," said Shapiro, referring to the $72.2 million gate from Mayweather-Pacquiao.
Dana White also threw out another big number, saying Mayweather-McGregor will reach over 1 billion homes worldwide. 1 billion homes! That seems unthinkable. But then again, so has almost everything else about this fight.