Today, starting at 4PM ET, Showtime Sports and Premier Boxing Champions will be hosting a joint live stream from New York City called '2018 Boxing Upfront.' Per their press release the network and boxing series will present fighters and matchups from 10 events they have planned for the first half of the year.
Can't say I've ever heard of anything quite like this before — at least that I can recall — but I also can't assure you that it'll be totally awesome either. ESPN's Dan Rafael suggests they'll be talking about some fights that have already been announced, but we'll just have to wait and see what else they have in store.
I do sort of like the idea though, with Showtime and PBC communicating with their audience about their general plans and product to start the year. If we have to defecate on a ton of fights, we might as well get to it early.
Tune it to catch the live stream with us, right here on BLH!