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Tom Loeffler starts his own promotional company with series to begin in March

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Loeffler has founded a new venture in the boxing business, 360 Promotions.

Gennady Golovkin v Canelo Alvarez - News Conference Photo by Ethan Miller/Getty Images

Tom Loeffler is perhaps best known these days as the promoter for middleweight champion Gennady Golovkin, serving as the managing director of K2 Promotions and Golovkin’s GGG Promotions, despite not having any ownership stake in either company.

But ESPN reports that Loeffler will now be expanding his capacity as a promoter by founding his own company, 360 Promotions, which will be kicking off a new series, “Hollywood Fight Nights,” starting on March 27, with its first card featuring welterweight prospect Brian Ceballo.

The series will be held on Tuesdays, every other month, at the Avalon Hollywood in California which will seat roughly 800 fans.

“It’ll be a series like every other month, every two months we’ll do it,” Loeffler said. “Combined with our HBO dates, that will give us enough dates and slots to be able to sign young talent and bring them up to a point where they could get on premium cable television.”

In addition to signing Ceballo to his new promotional firm, Loeffler has also inked lightweight Ryan “Blue Chip” Martin (20-0, 11 KOs) and welterweight Serhii Bohachuk (6-0, 6 KOs) to 360 Promotions.

Part of Loeffler’s motivation for this new venture was the fact that neither the Klitschko brothers nor Gennady Golovkin were really interested in signing new fighters to their companies, so this new venture will allow him to cultivate some new talent on his own. And as Loeffler prepares to kick off his new series, he says he’s still weighing some options on how to make his fights available to a wider audience.

“We’re working on the platform right now,” he said. “It looks like it will be on a streaming platform, but we have had interest [from] broadcast platforms. So we’ll see, naturally, whatever the best platform will be. The first fight card will be streamed.”

Loeffler also mentions that he could at some point expand the series outside of Los Angeles, where he currently resides.