Today Gennady Golovkin, in conjunction with the Jordan brand, released a new short commercial entitled ‘secret ingredient.’ The commercial indirectly mocks Canelo Alvarez over his tainted beef explanation for his failed drug tests which blew up their scheduled rematch slated for May 5.
After it became clear that the Nevada commission wouldn’t allow Canelo to fight on May 5th based on the detection of a banned substance in his system, he decided to withdraw from the fight.
The video begins with trainer Abel Sanchez stating that “Superhuman power requires a special ingredient...” while carving into a steak.
And after a brief interlude of Golovkin training hard in the gym, Sanchez concludes “..and it’s called hard work.” The video then ends with a “No Draw” caption, calling out the controversial decision which ended their first fight.
Canelo Alvarez would comment under the post on Golovkin’s Instagram page by saying “I know you miss me, you can’t live without me” followed by a couple of middle finger emojis.