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Canelo-Golovkin 2 does 1.1M buys on PPV

The rematch did less buys but generated more money due to the increased price.

Gennady Golovkin v Canelo Alvarez Photo by Al Bello/Getty Images
Wil Esco is an assistant editor of Bad Left Hook and has been covering boxing for SB Nation since 2014.

Multiple industry sources have confirmed to ESPN that the anticipated rematch between Canelo Alvarez and Gennady Golovkin did 1.1M pay-per-view buys, falling short of the 1.3M buys the fight did the first time around last year.

Despite that, however, the rematch actually generated more money — at least $94M in PPV buys — because of the $84.95 asking price for most viewers. Golden Boy declined to speak on the topic of sales figures.

“We will not be releasing overall figures for the fight, but between a terrific gate, a very successful linear (television) pay-per-view buy rate and an explosion in digital pay-per-view sales, Canelo-Golovkin II was a more successful event than its predecessor,” Golden Boy said in a statement given to ESPN.

Aside from the the rough estimate of the PPV revenue, the Nevada State Athletic Commission just released figures for the live gate which indicated that $23,473,500 was made from 16,732 tickets sold at the T-Mobile Arena in Las Vegas. Those figures turned out to be less than the first Canelo-Golovkin fight, which generated $27,059,850 at the same venue last year.

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