Golden Boy promoter Oscar De La Hoya said over the weekend via social media that he’s promoted on two major fight holiday weekends — Cinco de Mayo and Mexican Independence in September — and that he’s looking to possibly run this year on the 4th of July, which of course is Independence Day in the United States.
Eric Gomez of Golden Boy tells ESPN that it’s “an idea,” but that no plans are confirmed. Oscar did recently say that he was hoping to have Golden Boy running again in July, but it’s going to depend on states and their commissions as far as what can be done, and with crowds unlikely before much later this year, the level of fights available may be fairly low.
July 4 does fall on a Saturday this year. In the past, the weekend has generally been avoided by American boxing promoters, as too many people simply aren’t home and watching TV that weekend.
This year, of course, figures to be much different, but even still that could break one of two ways. There won’t be much for sports running by July 4, it seems, and boxing is hoping to get going by then.
But we could also see relaxed COVID-19 restrictions in many areas. And given human nature, if there’s much relaxing at all as far as gatherings go, it seems unlikely anyone will be itching to spend the 4th of July at home watching TV, when people have mostly been doing that since mid-March.
All that said, it’s not really so much about TV ratings right now as it is just running, and if Golden Boy or anyone else can brand some empty room boxing with something special like Independence Day, it might be worth taking the crack.