If you watched last November’s Mike Tyson vs Roy Jones Jr exhibition bout pay-per-view, you know Triller is coming at boxing pay-per-view shows as more of a full entertainment spectacle than just a series of fights.
There were musical performances last November, and there will be on April 17 when Jake Paul headlines in a fight against Ben Askren.
Triller has announced that Justin Bieber, The Black Keys, Diplo and Major Lazer, Mt. Westmore (Snoop Dogg, Ice Cube, E-40, and Too $hort), Doja Cat, and Saweetie will all perform at the event.
This is not the sort of thing the diehard boxing audience much cares about, but it’s clear that Triller are trying to reach far beyond the 500,000 or so “diehard boxing fans” in the United States. And this is going to be happening whether you like it or not, so there’s the information. Now you’re prepared for what you’ll see or wander off from while you put the show on mute and make another drink or whatever.
And hey, how many chances do I get to put The Black Keys in as the story image?