An imperfect but interesting analysis of 2023 boxing weekends by website traffic

Some of you know that I have a boxing website. There is no news on my site, nor pictures, nor articles, nor much of anything else. It's a database of boxers ranked in numerous ways: by weight class, by country, by promoter, by how exciting they are, etc.

Now that my site has been around a bit, the traffic has stabilized. 90% of my traffic is people visiting my weight class ranking pages. And most of that traffic occurs right after a fight ends. So on a big fight weekend, as soon as the main event fighter gets done with his in ring interview I'll have a ton of traffic looking at the ratings in his weight class. It's kind of cool to watch. The really big fights have enormous spikes that last several days. Most decent main events have one day traffic elevations.

So what I've done here is track each weekend of fights with 3 days of page visit volume following the weekend's biggest fight. Mostly, this is Saturday, Sunday and Monday. But for weekends where the big fight was on Friday I'm using Friday, Saturday and Sunday.

I decided to index these weekends making the biggest weekend of the year be 100. Everything else is keyed off that index. So a fight weekend with half as much traffic as that weekend will be a 50. A weekend with 10% as much traffic will be 10. are all the fight weekends of the year so far:

Date Index Fight Weekend Network
22-Apr-23 100 Gervonta Davis vs Ryan Garcia Showtime PPV
29-Jul-23 61 Terence Crawford vs Errol Spence Showtime PPV
20-May-23 26 Devin Haney vs Vasiliy Lomachenko ESPN PPV
25-Jul-23 21 Naoya Inoue vs Stephen Fulton ESPN+
10-Jun-23 17 Teofimo Lopez vs Josh Taylor ESPN
8-Apr-23 13 Shakur Stevenson vs Shuichiro Yoshino ESPN
30-Sep-23 9 Canelo Alvarez vs Jermell Charlo Showtime PPV
7-Jan-23 9 Gervonta Davis vs Hector Garcia Showtime PPV
6-May-23 9 Canelo Alvarez vs John Ryder DAZN
12-Aug-23 8 Emmanuel Navarrete vs Oscar Valdez ESPN
13-May-23 7 Rolando Romero vs Ismael Barroso Showtime
8-Jul-23 7 Boots Ennis vs Roiman Villa Showtime
17-Jun-23 6 Tim Tszyu vs Carlos Ocampo Showtime
22-Jul-23 6 George Kambosos vs Maxi Hughes ESPN
25-Mar-23 6 David Benavidez vs Caleb Plant Showtime PPV
15-Jul-23 5 Frank Martin vs Artem Haruytunyan Showtime
24-Jun-23 5 Edgar Berlanga vs Jason Quigley DAZN
15-Apr-23 4 Joe Joyce vs Zhilei Zhang ESPN+
15-Sep-23 4 Luis Alberto Lopez vs Joet Gonzalez ESPN
3-Jun-23 4 Claressa Shields vs Maricela Cornejo DAZN
1-Jul-23 4 Jared Anderson vs Charles Martin ESPN
14-Jan-23 4 Adam Lopez vs Abraham Nova ESPN
19-Aug-23 4 Galal Yafai vs Tommy Frank DAZN
1-Apr-23 4 Anthony Joshua vs Jermaine Franklin DAZN
11-Mar-23 4 Tim Tszyu vs Tony Harrison Showtime
25-Feb-23 4 Subriel Matias vs Jermias Ponce Showtime
3-Feb-23 3 Emmanuel Navarrete vs Liam Wilson ESPN
2-Sep-23 3 Chris Eubank Jr vs Liam Smith ESPN+
26-Aug-23 3 Jared Anderson vs Andriy Rudenko ESPN
4-Mar-23 3 Brandon Figueroa vs Mark Magsayo Showtime
18-Mar-23 3 Oscar Duarte vs Alex Martin DAZN
21-Jan-23 3 ShoBox: David Stevens vs Sean Hemphill Showtime
11-Feb-23 3 O'Shaquie Foster vs Rey Vargas Showtime
23-Sep-23 2 Richardson Hitchins vs Jose Zepeda DAZN
18-Feb-23 2 Luis Nery vs Azat Hovhannisyan DAZN
28-Jan-23 2 Alexis Rocha vs George Ashie DAZN

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