We’ve got ourselves a new player in the boxing game — at least for now — a company called Overtime will get into the business of boxing later this summer, as they announce a four-fight series that will stream live on DAZN. Overtime says their plan is to start developing the next generation of fighters.
“These next waves of fighters have remarkable stories of grit and perseverance. We feel privileged that we can help empower them as they work to reach their dreams and share their stories with Overtime’s millions of fans,” said Brandon Rhodes, GM of OTX. “As with Overtime Elite and OT7, we’re going to work with our partners at DAZN to innovate and disrupt, all with a fan-first and fighter-first approach.”
“We are massive fans of what Brandon and the team at Overtime have been doing and their vision is a natural fit on the platform”, said Joe Markowski of DAZN. “We are disruptors in the market and with our best in class production and knowledge of the sport we feel together we can create something very special.”
All four of Overtime’s cards will be held at the Overtime Elite Arena in Atlanta, which holds a capacity of roughly 1,200. The company, which has yet to make any signings in boxing (but does have at least one sponsor), will be looking to showcase young fighters between 18 and 25 years old.
Rhodes also mentioned that they’ll be looking to match its fighters both appropriately and competitively, and not just put them in squash matches that will highlight contrived early knockouts.
Godspeed to Overtime in this endeavor, as we’ve seen many new companies try to enter the fray of boxing, with almost all of them ending up tanking before long.